Wordtracker still rules.

Posted by Laura Bergells

October 12, 2004

Does anyone else find Wordtracker as compelling as I do?

It’s not just for Search Engine marketing. A client wanted to name a new online product, and we used Wordtracker to research phrases that people were searching for at Google, but were not as competitive.

We named the product based on our research, titled the page appropriately, and wrote a three paragraphs of copy describing what the product does and how it helps people.

The result? We were number one at Google in a month, and started selling product (without any hard selling) right away.

Wordtracker is the principal of attraction in action: it lets you find out what people are searching for, so that you can speak their language and give them what they want.

Selling without selling. That’s smart marketing.