Archive for March, 2005
Get a map.
In this February post, Seth Godin noted that there are 50 states. (see map.)
And if you have a typical e-commerce site, this usually means that your customers have to pull down a list of 50 states, and waste their time scrolling around to find the state of their choosing.
Seth mentioned that some bad ideas stick […]
Direct Mail That Works…for Local Blogger.
Obviously, the postcard that my friend received in the mail today didn’t spend a lot in graphic design (see below.) But boy, was it ever effective!
When I saw it, I instantly knew what to do. This direct mail piece contained a strong call to action and no extraneous information to confuse me: I went to […]
Direct Mail That Works…for Local Blogger.
Obviously, the postcard that my friend received in the mail today didn’t spend a lot in graphic design (see below.) But boy, was it ever effective!
When I saw it, I instantly knew what to do. This direct mail piece contained a strong call to action and no extraneous information to confuse me: I went to […]
