Archive for April, 2005
Knowledge Central: Overview
DoubleClick’s free Knowledge Central page features the latest trends from their ad and email serving data along with primary research.
You can download informative, up-to-date reports like
- “The Decade in Online Advertising, 1994-2004″ — (looking back & foward!)
- “Q4 2004 Email Trend Report” — (no surprise, open rates decline)
- “Ad Serving Trend Report” — (useful information […]
ReBrand This.
A few hours after I post my podcast/rant on SEO, I get an email from Yahoo! Here’s an excerpt:
“Overture was re-branded as Yahoo! Search Marketing, bringing together our sponsored search offerings and Yahoo!’s listings submit products under this new banner. Through Yahoo! Search Marketing, advertisers of all sizes will enjoy convenient access to the industry’s […]
ReBrand This…Again
A few hours after I post my podcast/rant on SEO, I get an email from Yahoo! Here’s an excerpt:
“Overture was re-branded as Yahoo! Search Marketing, bringing together our sponsored search offerings and Yahoo!’s listings submit products under this new banner. Through Yahoo! Search Marketing, advertisers of all sizes will enjoy convenient access to the industry’s […]
Don’t Focus on SEO…
For me, SEO is pretty much dead as a dodo. As internet marketers, we need to take our focus off SEO, and get our clients talking about the number of high-quality visitors that come to their sites.
I don’t do SEO. I do the following:
Content: provide quality, compelling, and fresh new stuff
PR: no, not Page Rank, […]
Feeling Good About Mailing Taxes…
Today is tax day — and I need to feel good about paying taxes, so I used the cute little “I Love You” stamps to send in my checks and forms to the IRS. It’s one small thing I can do to spread cheer while I do something I don’t particularly like to do.
Why do […]
Worthwhile reading…
Curt Rosengren, a passionate writer for Worthwhile Magazine contacted me today about “generating ideas by the ton“.
Specifically, Worthwhile Magazine is looking for ideas that will put them over “the tipping point.” (The tipping point is a reference to “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell.)
From the “About Us” […]
Three Remarkable Reasons for Podcasts
If you are serious about marketing your website, listen to this short podcast, where I whisper three remarkable podcasting secrets into your ear!
Less than seven minutes long. Enjoy!
Shhh! Remember, they’re secrets, so don’t tell anyone!
The Internet Call to Action
Many internet sales presentations or e-commerce sites have what appears to be a strong close. In other words, they have a big “Buy Now” or “Click Here to Order” button.
But when you actually “Click Here to Order”, many of the questions you might have seem to go unanswered. Simply saying “Buy Now” and offering a […]
Increase Online Sales: 3 Proven Approaches
I was on a first date (quite) a few years ago, and the guy told me he knew that he was going to marry me. He could “just tell”.
I went out of my way to make sure that I never saw him again.
But how many times have you seen the same approach in internet marketing? […]
You’re a podcaster now.
Hey, if I can put up my first podcast in under an hour, so can you.
Listen to my audio review of SoniClear Recorder Pro, an easy-to-use, simple software tool for creating podcasts, narrating PowerPoint presentations, recording meetings, and more.
Duration: 3:32 (Three minutes, 32 seconds)
What do you think?
