Content has always been important…

Posted by Laura Bergells

April 6, 2005

Content has always been king. When I said that “I got lucky” yesterday, I didn’t mean that I got lucky by diddling with meta and alt tags, trying to trick the search engines into coming to my site.

No, I got lucky with the search engines quite by accident. I put up some content on my web page, and the search engines came crawling. When next I checked my stats, I said, “Holy Cow! Look at all the traffic!”

And then I asked myself, “What did I do right, and what can I do better?”

I learned that what I did right was a) content and b) be in the right place at the right time.

My content was unique and fresh…at the time. That was 1999. Since then, I’ve gotten a couple of hundreds of MILLIONS of pages of competition…so just being fresh and being among the first wasn’t nearly enough. In internet terms, 1999 is ancient history.

To be relevant, content needs to be fresh…and unique. And there are a number of other techniques you need to get your site noticed, to get people to keep coming back for more, to keep buying…

In 1999, internet marketers talked about banner ads and email marketing. How quaint and old-fashioned does that sound now? Those “old” methodologies just aren’t converting as well anymore.

One thing remains the same: content is king. So what are you going to do to take advantage of the next big wave in content delivery? And how prepared are you to take on new content delivery methodologies?