ReBrand This.

Posted by Laura

April 18, 2005

A few hours after I post my podcast/rant on SEO, I get an email from Yahoo! Here’s an excerpt:

“Overture was re-branded as Yahoo! Search Marketing, bringing together our sponsored search offerings and Yahoo!’s listings submit products under this new banner. Through Yahoo! Search Marketing, advertisers of all sizes will enjoy convenient access to the industry’s most comprehensive suite of search marketing and related products and services.”

What this means: Goto.com became Overture. And now Overture is Yahoo! This is pay-per-click advertising at search engine marketing sites. You buy an ad at Yahoo! and it gets placed at Yahoo!, MSN, CNN, AltaVista, and InfoSpace. Here’s their ad:

List Your Site with Yahoo! Sponsored Search and appear on the top of search results of leading sites like Yahoo!, MSN, AltaVista and CNN.com. Sign up and get a $25 credit.