Archive for May, 2005

Focus on Local Search…

If you have a site that’s focused on local business, getting search engine traffic can be tough….and it’s only going to get tougher.
Let me give you an example. Suppose I run a site that lets you preview the qualifications of local realtors (like, say Connect2Agent.com. Connect2Agent profiles thousands of realtors in hundreds of US cities. […]


What Can You Do in 30 Seconds?

In this New York Times article, Merv Griffin states that he wrote the Jeopardy Theme in under a minute. “That little 30 seconds has made me a fortune, millions,” he said.
When pressed, he said he thought somewhere between 70 and 80 millions.
So.
Let’s say it took you 30 seconds to read this.
Is it possible that I […]


“O” is for “Orwellian”

So I get a note from Yahoo this morning. Here is an excerpt:
“In coordination with our efforts we are requesting that our Publishers join in the effort and re-brand all current and future advertisements to indicate Yahoo! Search Marketing , Yahoo! Sponsored Search, or Yahoo! Search Marketing, formally Overture. The Yahoo! Search Marketing affiliate program […]


The smallest marketing idea…

“The average service vehicle makes 16 MILLION visual impressions in a single year.”*
*Source: Independent study by the American Trucking Association
I read this little factoid at www.cardpockets.com, a site that sells an innovative marketing product for the low, low price of $29.97. It’s an amazing little product that’s bound to increase sales by transforming your service […]


Search by spoken word

I found a neat site that has potential (it’s still in beta, but I can see the potential once it gets rocking.)
The site is www.podscope.com, and the fascinating part is that it searches by spoken word instead of written word. That means that when you enter your search term, it pulls up the point in […]