Archive for September, 2005
Yahoo! Mindset
Yahoo! Mindset : it’s only in Beta, but I’m loving the relevancy of the search results.
What makes it cool: You have a slider bar so that you can sort results on a continuum from commerical to informational. When you’re in the mood to buy, you can push it to commercial. If you’re looking to research, […]
“Tell A Friend” Scripts
Does your website have a “Tell a Friend” form? Consider adding one: they are often only a few extra lines of code.
And to make your “Tell a Friend” form more effective, you can offer your visitors something if they use your form to recommend a friend…perhaps a free report or white paper…
It may be an […]
Interview Excerpt…
Gordon Penza of UniBlue.com contacted me yesterday…his company is launching an e-book about Affiliate Marketing. He interviewed me for one of the chapters of the book.
Here’s an excerpt from the opening of my interview:
I’m Laura Bergells, and I manage the marketing efforts for quite a few websites. Maniactive.com is my “living laboratory” – it’s where […]
Your New, Cool PDA…
Your new PDA is available for a free download at http://www.pocketmod.com/app/index.html. It’s fun, it’s palm-sized, and yes, it’s even got that retro feel! It’ll help you look cool while you organize your focus, events, contacts, ideas, and time.
Sure, it requires some oragami talent. I had to read the folding guide AND watch the 54 second […]
SWAG is an acronym…
You know what “swag” is, don’t you? It’s the little trinkets and stuff you pick up at trade shows. Y’know. The goodies….the pens, pencils, post-it notes, golf balls, t-shirts…..all with logos.
I was at a trade event last week and picked up a ton of goodies. The first thing you want to do when you walk […]
Yahoo Adsense? About the New Ad Program…
Yahoo! is Beta testing their knock-off of Google Adsense. It’s called the Yahoo! Publisher Network. Basically, it’s the same story as Google’s very popular Adsense program: you have a site, you paste in some code, and Yahoo! will run its text based ads on your site. You get paid on click-throughs.
Sound familiar?
It’s about time. Google’s […]
This Headline Caught My Eye…
Gotta love the Associated Press. Check out this headline:Katrina Leaves La. Budget in Worser Shape - Yahoo! News
Just when you thought it couldn’t get any “worser”….
Imaginative Art
Last year, I wrote compelling copy with an attention-grabbing headline for a client’s direct mail postcard campaign. However, when the client’s designer got his hands on my copy for the first card, he put my headline over a photographic cliche.
You know the photo: two middle-aged white guys with their manicured paws firmly clasped in a […]
Blogshares…
I had to laugh when a friend pointed me to Blogshares.com - more specifically, to my own little PowerPoint Blog that I keep over at my Maniactive site.
Blogshares is…
“a fantasy stock market for weblogs. Players get to invest a fictional $500, and
blogs are valued by incoming links.”
Looks like my stock is rising…
Blogshares…
I had to laugh when a friend pointed me to Blogshares.com - more specifically, to my own little PowerPoint Blog that I keep over at my Maniactive site.
Blogshares is…
“a fantasy stock market for weblogs. Players get to invest a fictional $500, and
blogs are valued by incoming links.”
Looks like my stock is rising…
