SWAG is an acronym…

Posted by Laura Bergells

September 18, 2005

You know what “swag” is, don’t you? It’s the little trinkets and stuff you pick up at trade shows. Y’know. The goodies….the pens, pencils, post-it notes, golf balls, t-shirts…..all with logos.

I was at a trade event last week and picked up a ton of goodies. The first thing you want to do when you walk a trade floor is pick up a “schwag bag” — a logo’ed bag to haul away all your free stuff.

Anyway: I gotta write this down before I forget (because I forget this on a quarterly basis…).

Swag is an acronym. It’s a line item in every trade show budget I develop, but I frequently forget what it stands for when I point out the budget to the client. Here it is:

SWAG: Sundries, Wearables and Give-aways.

So now you know…..