Audit Your Website
January is a great time to audit your website. I’m frequently dismayed at the material that’s on my own site - links to other sites that no longer exist, dead internal links, out-of-date bios, copyright notices that still say “2005″.
I even saw an ecommerce site where “Copyright 2002″ was still in the footer of each page. Ouch. Nothing says, “dead and languishing” more than a site that hasn’t been touched for four years!
Get current. Get fresh content. Update.
This month, commit to reviewing your site’s content. At the very least, get rid of anything out-of-date or that no longer expresses who you are and what you do. This includes the bios of old employees, and above all — change the copyright notices to reflect this year’s date!
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