Archive for August, 2006

Look at your tail…


Describing the benefits of “the long tail” of search or economics or internet marketing can elicit blank stares.
Understanding the long tail is critical for web marketers, though. If you have five minutes, takes a look at this online presentation and get excited about the long tail>>>
I signed up for this free beta program and finally [...]


How to Read Blogs


In one month, no less than four clients have asked me to set up blogs for them.
The technology of setting up the blog is easy. I can set up a basic blog in under a half hour.
However, the strategy behind the blog and its human interaction requires much more effort!
When I am asked to set up blogs, [...]