Nobody is looking for a trophy wife.

Posted by Laura Bergells

November 7, 2006

Almost no one is looking for a trophy wife.

I know this for a fact. But how do I know?

Because today at Google, if you search for ‘trophy wife’, a blog post I wrote slightly over a year ago is coming in at number 11.

I am not particularly proud of this. But I am amused.

And I am tickled to see that my site stats reveal that even with a number 11 placement at Google, I barely get any traffic to my site for the ‘trophy wife’ search term.

Happily, this means that I receive almost no marriage proposals from creepy internet strangers. Hurray!

It also means that very few people are actually looking for a trophy wife. Oh, they might accidently bump into one, but at least almost no one is actively searching for one at Google!

That’s a relief.

I tell you of my failure to thrive as a trophy for one key reason:

Do your keyword research. Use online search tools like Wordtracker.com to discover if people are actually searching for the keyword terms you covet. As the Wordtracker folks say, “Target the wrong keywords, and all your efforts will be in vain.”

Or visit Google trends, to see if any terms have seasonal or spikes in newsworthy appeal.

Uh-oh! According to Google trends, it turns out there is a recent spike in searches for the trophy wife term.

Do you think I need to worry?