Archive for December, 2006
Check out Google Checkout!
If you sell stuff on the web, check out Google Checkout.
Important warning to Adwords Advertisers: If you are an Adwords Advertiser and you are NOT using Google Checkout, expect to see your click through rate decrease and your total payments increase over the next few months.
Here is why:
Free Video Ebook: Mobile Media Marketing
So…Santa left an iPod under your tree. Now what do you do with it?
If you’re a teenager, you probably want to download songs and have a listen. That’s cool.
But what if you are an adult…a business person, a parent, a teacher, a grandparent?
Yes, you’ll want to listen to music, too!
But that’s just the tip of […]
Joomla! CMS is mega-buzzworthy
In 2006, I sucessfully installed quite a few Joomla! CMS (Content Management System) driven sites.
I even produced a video e-book that showed folks how to install Joomla! CMS, step-by-step. (You can download my free “how to install Joomla!” video ebook here.)
The point is, CMS is mega-buzzworthy, and getting white-hotter by the second. And even though I’ve worked […]
Overcoming Adwords Angst: the Amazing 5-Step Formula
Talking to a few clients, I have uncovered what I’m calling “Adwords Angst”.
And the angst is this: much hand-wringing and hair-pulling over actually writing an effective Google Pay-Per-Click Ad!
My best advice:
Use the amazing five-step formula to create winning Adwords Ads… in minutes! Here’s how:
Get Strategic About Web Marketing
Yes, you will love the “done in a day” approach to tweaking your marketing tactics. It often yields quick results. And it also energizes your functional teams, letting everyone understand the latest trends in web marketing, as well as learn what is working, and what is not.
In fact, why not make “done in a day” sessions part of […]
Marketing: done in a day.
Pick a day, any day. (Maybe a day between Christmas and New Year’s Day?)
Then pick a team, any team. For example, let’s take your web marketing team….
First hour: big brainstorming hour. Your team brainstorms a list of easy web marketing tactics that can be done-in-a-day.
Nothing big and strategic, mind you. Just short, quick, done in […]
Top ten Google searches in 2006
Google posted its annual year end Zeitgeist. Which keywords were most searched in 2006?
Find out what was hot (and what was not!) in several categories!
Note to web trendwatchers and marketers: “wiki” and “media” were hot this year.
And on the “news” side? Podcasting is making some significant ground.
Think about these items as you develop your 2007 […]
It’s like slapping Jesus in the face…
Know this:
Just because holiday Email is inexpensive to send does not mean there is NOT a cost.
In all three cases described in my holiday email rant, bad holiday email practices actually cost these B2B companies my 2007 business and/or referrals.
And that’s a high price to pay for a “cheap” email campaign.
Look at it this way – we’re all busy in December, […]
The 3 worst B2B holiday emails in 2006…
Rant alert! I received some truly horrible B2B holiday emails this December.
How about you?
Here’s my pick for the three worst of the worst:
Searches that make me go hmmm….
I live in the mid-sized city known as Grand Rapids, Michigan.
So imagine my surprise when I did a Google search for “web marketing Grand Rapids”….and found 1,270,000 million pages indexed for the term! Seriously, there aren’t that many marketing firms in GR, much less those of us who specialize in the fine art of WEB […]
