It’s like slapping Jesus in the face…
Know this:
Just because holiday Email is inexpensive to send does not mean there is NOT a cost.
In all three cases described in my holiday email rant, bad holiday email practices actually cost these B2B companies my 2007 business and/or referrals.
And that’s a high price to pay for a “cheap” email campaign.
Look at it this way – we’re all busy in December, and our email boxes are already on Christmas spam overload! The last thing a B2B audience needs is yet one more piece of poorly crafted, I-could-care-less-about-you, it’s-all-about-me-pretending-to-care-about-you holiday email.
It’s like slapping Jesus in the face.
So if you are going to send a holiday email, do it right.
Have a plan. Be strategic.
Be considerate of your audience.
Carefully craft your messages.
Test your timing.
Measure relentlessly.
And above all, do it legally!
Make a Safe and Merry Christmas!
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