Archive for December, 2006
IE7 makes RSS easy
If you don’t have an RSS feed on your business website, you risk becoming irrelevant (and maybe even invisible) to your tech savvy customers.
The reason? Microsoft IE7 makes RSS easy for your customers to subscribe to your site’s content.
As early as 1st quarter 2007, business sites without RSS will start to dwindle and/or falter. Here’s why:
Pitching Bloggers: The Playbook
Public Relations experts Ogilvy PR have put together a dynamite free PDF download about how to effectively pitch bloggers. It is only two easy-to-read pages, but contains very valuable information for corporate PR and marketing teams.
You can download it here.
Note: many of the “rules” for pitching bloggers are the same for pitching journalists.
Fancy that!
Site Submission to Google
I still get this question about site submission:
How often should I submit my site to Google to get ranked well?
Answer: You do not really need to submit your site to Google. If you feel you absolutely must, do it just once.
Then forget about it.
Pecking at the Google “submit” button like a nervous pigeon is a […]
The funny truth about humor…
A humorous direct marketing ad is generally ineffective at achieving immediate sales.
Keep in mind: funny ads may help with branding. (But they’d better be really, truly, ha-ha, laugh-out-loud funny…to your market niche.)
So if you’re going to try to be funny, you better know your audience very well. Funny is hard work. It’s risky. And […]
The funny truth about humor…
A humorous direct marketing ad is generally ineffective at achieving immediate sales.
Keep in mind: funny ads may help with branding. (But they’d better be really, truly, ha-ha, laugh-out-loud funny…to your market niche.)
So if you’re going to try to be funny, you better know your audience very well. Funny is hard work. It’s risky. And […]
To www or not…Free Online Tool!
Will your online presence be known as www.yourcompanyname.com or simply yourcompanyname.com (no www)? How will you present yourself to the public? Which naming convention should you pick?
A free online tool can help you decide….but first:
As you develop your site and marketing plan, pick JUST ONE naming convention for how you refer to your site. It’s called canonicalization, […]
To www or not…Free Online Tool!
Will your online presence be known as www.yourcompanyname.com or simply yourcompanyname.com (no www)? How will you present yourself to the public? Which naming convention should you pick?
A free online tool can help you decide….but first:
As you develop your site and marketing plan, pick JUST ONE naming convention for how you refer to your site. It’s called canonicalization, […]
RSS Subscription Resistance - Quit Whining Already!
Subscribing to RSS feeds is an easy, informative, low-risk way to get started with blogging — yet, I have actually heard whining when I ask clients to subscribe and read RSS feeds. Instead of being excited at the prospect of evolving their business and their competitive and marketing intelligence, many clients seem burned out at the […]
