Conversation Marketing: The Book

Posted by Laura Bergells

January 22, 2007

Ian Lurie takes a page from the Seth Godin playbook and puts his smashing new book Conversation Marketing: Internet Marketing Strategies online. For free.

Back in 2000 or 2001, I remember reading Seth Godin’s Spreading the Idea Virus. It was the first time I downloaded a free book to my Handspring PDA.

This free e-book went on to become an international best seller. It also earned Godin a superb reputation as an internet marketing innovator.

The ideas contained within a book are never bound by their covers. Great ideas spread.

Mr. Lurie seems to trust this.

While Mr. Godin introduces the notion of the Idea Virus, Mr. Lurie shows us exactly how to spread ideas through online conversation. Conversation Marketing presents the reader with case studies and practical how-to advice that works in 2007.

If you are truly interested in creating thoughtful online conversations, Conversation Marketing offers a winning approach.

Go read it.