Getting on Oprah is not a publicity plan.

Posted by Laura Bergells

January 29, 2007

I have a client who seems obsessed with getting on Oprah.

For the past few months, she has brought up “how to get on Oprah” as if it were the cornerstone tactic in her overall publicity strategy.

However, merely “getting on Oprah” is a terrible goal.

And as far as dreams go, it is extremely limited.

Dream bigger. There’s a much bigger, better dream than sitting on Oprah’s sofa.

How about this for a bigger, better dream: build a fantastic product, service, method, story, and brand. Make your story and product so unique and compelling that you feel excited about what you offer. Build a diverse marketing plan. Identify your niche audiences. Get into fascinating, public conversations with your clients, who become raving fans of your products and help you spread your story….

…so that when Oprah calls to ask if you would like to be on her show, you can deliberate whether her mass audience of stay-at-home and working moms who make under $20,000 per year is really the right niche for you and your carefully crafted message.

“Getting on Oprah” is a very small dream, indeed.

Dream bigger.

Oprah would want you to.