Archive for January, 2007
Global Consumer Reports
ACNielsen has some valuable free information for you to download. The research giant offers a wealth of reports that gives you insight into a number of important business and marketing questions. Highlights include:
How do consumers feel about aging?
How will China impact your business?
Where can you find information on diagnosing your brand health?
And what exactly is […]
2007 Tech Predictions
Presentation thought leader Paul Gibler points us to Technology Evangelist for Ed’s Ten Top Tech predictions.
Y’all come back in a year now — see how many of these Web 2.0 predictions come true.
(Yup: every single tech prediction touches on Web 2.0, with the possible exception of #8.)
And number 8 reads:
8. Mobile advertising will take off, […]
Flash, SEO, and Usability: Redux
Peculiar coincidence: I wrote about Flash being bad for search engine optimization yesterday.
Today, I talk to a prospect on the phone who has built a Flash site and wants it optimized.
Uh-oh. There’s a disconnect!
It’s 2007. People are on the internet looking for information (search engines).
It’s 2007. People want to connect with new ideas and thought […]
Technorati Post Claim
Technorati gives you three ways to claim your own blog.
Use Quick claim, and your blog shows no links to Technorati.
Use Post claim, and you get limited exposure, with only one post pointing to your Technorati profile.
Use Embed claim, and you maximize your Technorati linkage and get a dandy widget in your sidebar with a blog search feature, […]
Flash and Search Engine Optimization
If you want to rank well at the Search Engines, do not design your website in Flash.
Period.
Note that I did not say, “Do not use Flash.”
Flash can have a place in your search-engine-optimized website.
It can even have a seat of honor. (I’ll show you how at the end of this post.)
But it can’t be front […]
Web 2.0 Buzzwords from A to Z
I love A to Z lists!
And Web 2.0 and Social Media get their own glib glossary in the Smogger’s Social Media Blog. From Ajaz to Zoominfo, you get a definition of all the techno-jargon buzzwords that are proliferating like wild in 2007!
My fave definitions include: Folksonomy, Ping, Sock Puppet Spam, and Moblogging. (I don’t know why. […]
Corporate Blog Policy Examples
Written over 2 years ago, this post by Charlen Li gives us excellent examples of corporate blog policies. A must read for any blogging corporation!
And still valid in 2007! Remarkable!
Also, a blog code of ethics is critical component for a large organization with multiple bloggers. It describes the rules of engagement. It underscores the importance of honesty […]
What books DON’T you like?
Amazon.com is v. good at telling you that if you like such-and-such a book, that you’ll just LOVE a book they recommend in a related category. And yes, they’ve upped my orders more than once by making a timely suggestion (just when I’m in the mood to buy a book and my credit card is […]
What books DON’T you like?
Amazon.com is v. good at telling you that if you like such-and-such a book, that you’ll just LOVE a book they recommend in a related category. And yes, they’ve upped my orders more than once by making a timely suggestion (just when I’m in the mood to buy a book and my credit card is […]
Which MILLION would you rather have?
Which million web visitors would you rather have this month?
One million visitors finding your site from 1 MILLION different small (let’s say: blog) websites?
OR:
One million visitors finding your site from ONE HUGE website (say: Google, MSNBC, Yahoo, MySpace, YouTube, Amazon, etc.)
As you might suspect, this is a trick question. The answer:
