Comments on: Ad Agency Websites and Why They Stink http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/ Stand By Your Friends. Tue, 10 May 2011 10:08:02 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: CJ http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17269 CJ Wed, 03 Feb 2010 03:54:53 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17269 Laura, It really has been 3 years! Feels more like six months ago… I like your style and would like to talk about retaining you. Please let me know if you have room for a new client? Regards, CJ Oh yeah… KellyAnne say hey to you’re brother BillyBob and sister BettyLou! Laura,

It really has been 3 years!

Feels more like six months ago…

I like your style and would like to talk about retaining you. Please let me know if you have room for a new client?

Regards,

CJ

Oh yeah… KellyAnne say hey to you’re brother BillyBob and sister BettyLou!

]]> By: Laura Bergells http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17268 Laura Bergells Tue, 02 Feb 2010 16:55:51 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17268 Hi KellyAnne: Thanks for you comment! Please note the date of this post. Please note the response to Kempos for insights. Please note that CJ asked for examples of a good agency site in 2007 -- months passed, and no one could offer one. Most of all, please note that it's 3 years later -- and yet -- a. You found this post b. You felt compelled to take action and write Even though you don't like my site -- you participated and helped continue the conversation. Think about that. Hi KellyAnne:

Thanks for you comment!

Please note the date of this post.
Please note the response to Kempos for insights.
Please note that CJ asked for examples of a good agency site in 2007 — months passed, and no one could offer one.

Most of all, please note that it’s 3 years later — and yet –

a. You found this post
b. You felt compelled to take action and write

Even though you don’t like my site — you participated and helped continue the conversation.

Think about that.

]]> By: KellyAnne http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17267 KellyAnne Tue, 02 Feb 2010 16:47:24 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17267 I must agree with Naugahyde; how lonely of a perch it must be where Laura resides, lol. All joking aside, I think the criticisms made in this article are widely documented and I regret that no further insight is really provided. While Laura's site may not be that of an agency, I think it clearly weakens her case. Obviously attractive site design is a real challenge, given that someone who apparently recognizes all the errors in others can only produce a site that is a throwback to 1995. I suggest that the focus be on agencies who truly do some exceptional work and explain how it differs from the typical offering, rather than take aim at an industry as a whole. I must agree with Naugahyde; how lonely of a perch it must be where Laura resides, lol.

All joking aside, I think the criticisms made in this article are widely documented and I regret that no further insight is really provided. While Laura’s site may not be that of an agency, I think it clearly weakens her case. Obviously attractive site design is a real challenge, given that someone who apparently recognizes all the errors in others can only produce a site that is a throwback to 1995.

I suggest that the focus be on agencies who truly do some exceptional work and explain how it differs from the typical offering, rather than take aim at an industry as a whole.

]]> By: mindshare http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17262 mindshare Fri, 15 Jan 2010 00:14:08 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17262 While advertising sites excelled in design and innovation, public relations sites ranked low across all categories. Notably, public relations scored lowest for copywriting, even though it is an industry known for effective communication. According to [Association President William] Rice, “It’s likely that PR practitioners focus more on developing their clients’ sites, while their own sites suffer from typical ‘brochure-ware.’ Another possibility is that the low scores reflect the informal nature of the Internet and the backlash over over-edited, corporate speak.” While advertising sites excelled in design and innovation, public relations sites ranked low across all categories. Notably, public relations scored lowest for copywriting, even though it is an industry known for effective communication. According to [Association President William] Rice, “It’s likely that PR practitioners focus more on developing their clients’ sites, while their own sites suffer from typical ‘brochure-ware.’ Another possibility is that the low scores reflect the informal nature of the Internet and the backlash over over-edited, corporate speak.”

]]> By: Jamie Laux http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17232 Jamie Laux Thu, 15 Oct 2009 14:35:37 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17232 I know all ad agency sites look the same! But saying they don't understand the web? They do ! I think the point here is you don't understand how they sell their services. I can hand on my heart say that any advertising contracts we have picked up have not come through the website! Not because it's a bad web site but because we find customer's through other means, word of mouth, networking, previous clients...etc etc. It doesnt matter how bad your companies website is, as long as your last campaign was a stormer!! We did have a nice creative website, all the creative and the design team loved it, businesses and partners, not so much. The point is people don't pay you for a nice website they pay you to increase their business.. I know all ad agency sites look the same! But saying they don’t understand the web? They do ! I think the point here is you don’t understand how they sell their services. I can hand on my heart say that any advertising contracts we have picked up have not come through the website! Not because it’s a bad web site but because we find customer’s through other means, word of mouth, networking, previous clients…etc etc.

It doesnt matter how bad your companies website is, as long as your last campaign was a stormer!!

We did have a nice creative website, all the creative and the design team loved it, businesses and partners, not so much. The point is people don’t pay you for a nice website they pay you to increase their business..

]]> By: Naugahyde http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17130 Naugahyde Wed, 17 Jun 2009 19:15:37 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17130 Wow. After reading her generalizing criticism ad agency sites, I looked at Laura Bergells website ( http://bergells.com/ ) and it's just plain horrid! Wow. After reading her generalizing criticism ad agency sites, I looked at Laura Bergells website ( http://bergells.com/ ) and it’s just plain horrid!

]]> By: Mike McClure http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17117 Mike McClure Thu, 04 Jun 2009 17:29:43 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17117 If you want to see an ad agency be creative, do something truly unique and understand how Internet marketing works. Here's an agency that put their entire site on YouTube. It's amazing. http://www.youtube.com/watch?v=Elo7WeIydh8 If you want to see an ad agency be creative, do something truly unique and understand how Internet marketing works. Here’s an agency that put their entire site on YouTube. It’s amazing.
http://www.youtube.com/watch?v=Elo7WeIydh8

]]> By: Sheri Cyprus http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17079 Sheri Cyprus Thu, 30 Apr 2009 05:23:29 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17079 Nice to see that so many here get that advertising is part of marketing -- the sole purpose of which is to SELL. None of this gee look how creative I am and our agency won awards for our pretty pictures. The words and pictures are supposed to be created to sell products and services or at least to get people to take action. It's not an art show. It's about SALES. Yes websites need to be written in a BENEFIT-PACKED style! Nice to see that so many here get that advertising is part of marketing — the sole purpose of which is to SELL. None of this gee look how creative I am and our agency won awards for our pretty pictures. The words and pictures are supposed to be created to sell products and services or at least to get people to take action. It’s not an art show. It’s about SALES. Yes websites need to be written in a BENEFIT-PACKED style!

]]> By: priyanka mishra http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-17011 priyanka mishra Fri, 13 Mar 2009 12:53:42 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-17011 Nice observation..!! Suggest how an ad agency site should be??? Nice observation..!!
Suggest how an ad agency site should be???

]]> By: damianicus http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/comment-page-1/#comment-16953 damianicus Thu, 05 Feb 2009 01:18:48 +0000 http://battractive.com/blog/2007/02/12/ad-agency-websites-and-why-they-stink/#comment-16953 Ain't it the truth! I've worked in advertising for 15 years. Most agencies are bad at self-promotion. And even worse at communicating internally. Most slap something up and rarely update it because they are afraid to commit resources (time, people) to projects they can't bill for. Someone mentioned linking some sites. The most creative agencies in the US are: Crispin - http://www.cpbgroup.com/ Fallon - http://www.fallon.com/ Goodby - http://www.goodbysilverstein.com/ Weiden - http://www.wk.com Have fun with the last one, sheesh. Ain’t it the truth! I’ve worked in advertising for 15 years. Most agencies are bad at self-promotion. And even worse at communicating internally. Most slap something up and rarely update it because they are afraid to commit resources (time, people) to projects they can’t bill for.

Someone mentioned linking some sites.
The most creative agencies in the US are:
Crispin – http://www.cpbgroup.com/
Fallon – http://www.fallon.com/
Goodby – http://www.goodbysilverstein.com/
Weiden – http://www.wk.com

Have fun with the last one, sheesh.

]]>