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	<title>Comments on: Google Checkout: It is not just for small biz&#8230;</title>
	<atom:link href="http://battractive.com/blog/2007/02/15/google-checkout-it-is-not-just-for-small-biz/feed/" rel="self" type="application/rss+xml" />
	<link>http://battractive.com/blog/2007/02/15/google-checkout-it-is-not-just-for-small-biz/</link>
	<description>Stand By Your Friends.</description>
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		<title>By: Kym Romanets</title>
		<link>http://battractive.com/blog/2007/02/15/google-checkout-it-is-not-just-for-small-biz/comment-page-1/#comment-962</link>
		<dc:creator>Kym Romanets</dc:creator>
		<pubDate>Sun, 18 Feb 2007 01:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://battractive.com/blog/2007/02/15/google-checkout-it-is-not-just-for-small-biz/#comment-962</guid>
		<description>Google Checkout is a Checkout process not a payment gateway like PayPal.  As such it bypasses the normal site checkout.  Because of that you have to deal with issues such as shipping, discounts, vouchers, coupons, gift wrap and so on.  Processes normally handled during checkout.  Therefore it is not a walk in the park to integrate into any eCommerce model.   

Google did commence the process of providing an API for osCommerce but never finished the job because it is in fact complex.

Furthermore because it is a Checkout and Google requires that you do not require customers to create accounts to use your store, it means that many small businesses that pay Google good money via ad words to find customers end up being a middle man.  The customers get the goods and Google gets the customers.  All the store gets is money.  And money is not  enough.  

In fact Google Checkout is close to a drop ship model where sites both take the orders and deliver them and Google takes the customers nd the money (passing on the site&#039;s share).  Very clever really - for Google.   

So while the reasons are different  I too discourage my customers from bothering with Google Checkout at this stage.  I see it as  an insidious process that is not in the best interests of anyone looking for &quot;customers&quot; aka repeat business.

The big players have nothing to lose by using it, the small players have everything.  And don&#039;t tell me about lost sales, I believe that as much as I believe that having &quot;Hacker Safe&quot; increases sales.  Another of my pet hates for small business.</description>
		<content:encoded><![CDATA[<p>Google Checkout is a Checkout process not a payment gateway like PayPal.  As such it bypasses the normal site checkout.  Because of that you have to deal with issues such as shipping, discounts, vouchers, coupons, gift wrap and so on.  Processes normally handled during checkout.  Therefore it is not a walk in the park to integrate into any eCommerce model.   </p>
<p>Google did commence the process of providing an API for osCommerce but never finished the job because it is in fact complex.</p>
<p>Furthermore because it is a Checkout and Google requires that you do not require customers to create accounts to use your store, it means that many small businesses that pay Google good money via ad words to find customers end up being a middle man.  The customers get the goods and Google gets the customers.  All the store gets is money.  And money is not  enough.  </p>
<p>In fact Google Checkout is close to a drop ship model where sites both take the orders and deliver them and Google takes the customers nd the money (passing on the site&#8217;s share).  Very clever really &#8211; for Google.   </p>
<p>So while the reasons are different  I too discourage my customers from bothering with Google Checkout at this stage.  I see it as  an insidious process that is not in the best interests of anyone looking for &#8220;customers&#8221; aka repeat business.</p>
<p>The big players have nothing to lose by using it, the small players have everything.  And don&#8217;t tell me about lost sales, I believe that as much as I believe that having &#8220;Hacker Safe&#8221; increases sales.  Another of my pet hates for small business.</p>
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		<title>By: Patrick Chanezon</title>
		<link>http://battractive.com/blog/2007/02/15/google-checkout-it-is-not-just-for-small-biz/comment-page-1/#comment-954</link>
		<dc:creator>Patrick Chanezon</dc:creator>
		<pubDate>Thu, 15 Feb 2007 23:22:54 +0000</pubDate>
		<guid isPermaLink="false">http://battractive.com/blog/2007/02/15/google-checkout-it-is-not-just-for-small-biz/#comment-954</guid>
		<description>Thanks for the kind words about Google Checkout Laura. Glad that you liked the OSCommerce module.

Patrick Chanezon, Google API Evangelist
http://wordpress.chanezon.com/
http://code.google.com/apis/checkout/</description>
		<content:encoded><![CDATA[<p>Thanks for the kind words about Google Checkout Laura. Glad that you liked the OSCommerce module.</p>
<p>Patrick Chanezon, Google API Evangelist<br />
<a href="http://wordpress.chanezon.com/" rel="nofollow">http://wordpress.chanezon.com/</a><br />
<a href="http://code.google.com/apis/checkout/" rel="nofollow">http://code.google.com/apis/checkout/</a></p>
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