How to format a winning press release
Three clients sent me press releases to review this past week.
Each press release was a formatting nightmare.
I cannot ignore the coincidence of three bad press release formats in a week!
So it must be time for a quick refesher course in
“How to format a winning press release.”
The press release format is a simple template. Warning: do not mess with the standard press release template! This is no place to get creative!
Instead, apply your creativity to your press release content, but do not mess with the layout!
Getting goofy with your press release template is not only unprofessional, it does not make a good impression with the people you want to read your release (yourcustomers, as well as reporters and editors). If you want them to take you seriously, write your content using a professional format.
Here are the basic press release template items:
- Company logo
- Contact name
- Contact phone / email / fax / cell
- Date of release (usually ‘FOR IMMEDIATE RELEASE’)
- Main headline
- Sub head
- Date and Dateline
- Body of press release
- At least one relevant quote
- Company boilerplate statement
- ###
- Call to action
That’s about it! You can get creative with your headlines, subheads, body, quote, and boilerplate. But stay within the template, and you will have a much better chance of getting positive results.
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[...] Three clients asked me for advice on their Press Release Boilerplates this month. Why do Press Release questions always come in threes? Who knows? But since it’s a hot topic for 3 companies, maybe it’s a hot topic for you. [...]