Archive for February, 2007
How to format a winning press release
Three clients sent me press releases to review this past week.
Each press release was a formatting nightmare.
I cannot ignore the coincidence of three bad press release formats in a week!
So it must be time for a quick refesher course in
“How to format a winning press release.”
The press release format is a simple template. Warning: do not mess with […]
Google Checkout: It is not just for small biz…
A delusional web developer tried to talk my small business client out of implementing Google Checkout at her website!
The developer told her Google Checkout was created for people who do not have sites with ecommerce capabilities. He also told her Google Checkout is a major headache to set up and administer on an OSCommerce website.
I […]
Google Checkout: It is not just for small biz…
A delusional web developer tried to talk my small business client out of implementing Google Checkout at her website!
The developer told her Google Checkout was created for people who do not have sites with ecommerce capabilities. He also told her Google Checkout is a major headache to set up and administer on an OSCommerce website.
I […]
Times 2006 Person of the Year is Dead in 2007
In direct response copywriting, we were taught that the pronoun ”you” is the magic word that brings success.
Use the pronoun “you” PLUS your prospects’ name a couple dozen times in your emails, web pages, and direct marketing letters…. and YOU will be rolling in riches!
Well…. sort of.
“You” is important! But consider this…
Over-personalization has become tired and stale. I’m not […]
Ad Agency Websites and Why They Stink
I have to smile (OK, laugh) at the ad agency websites that I have reviewed lately. Ironically, most advertising agency sites demonstrate a fundamental lack of understanding of online marketing and advertising.
I should not laugh: because it is actually quite sad.
The typical agency web approach demonstrates the creativity of a kindergarten mindset. Most agency websites seem to think of […]
The Blog and I
Great hypnotists do not say, “I am making you feel very sleepy.”
Instead, they say, “You are feeling very sleepy.”
Using the pronoun “you” effectively is a classic hypnotic technique. It is why great sales copy focuses on you and your needs long before it describes the company’s need to sell you its products or services.
That’s why we-we websites […]
Secrets of Google Backlinks Revealed!
Google has always been shy about showing webmasters exactly how many backlinks they really have. If you use the “link” operator at Google, you will only see a fraction of the total number of sites that link into your site. But as of this week, all that has changed….
Today, Google lets webmasters see much more […]
If you don’t RSS now, you’ll hate yourself later
All over the blogosphere, you see bloggers asking people to subscribe to their blogs with RSS.
The problem is, RSS is not intuitive for most audiences. It is not like the early, easy days of email. Back in the day, you asked your audience to enter their email addresses and hit “Subscribe”. You promised not to spam them, […]
If you don’t RSS now, you’ll hate yourself later
All over the blogosphere, you see bloggers asking people to subscribe to their blogs with RSS.
The problem is, RSS is not intuitive for most audiences. It is not like the early, easy days of email. Back in the day, you asked your audience to enter their email addresses and hit “Subscribe”. You promised not to spam them, […]
