Archive for March, 2007
What is Flash Good For?
Some regular readers might think that I hate Flash. Or advertising agencies.
For the record, I do not hate Flash.
Hey, it is just a tool.
After all, I don’t hate hammers. When they are ably used to construct something wonderful or useful, a hammer in the right hands can be a dandy tool.
However, when the hammer is […]
Why your website needs words!
This month, a caller inquires about what he can do to improve his search position at Google for his keyword phrases.
I look at his website during the call. It has almost no text. No words.
Most of his meager copy is embedded within nifty-looking images. And Flash.
I tell him that among other items, he will need to add a significant […]
Grow your site with search in mind
If getting quality traffic to your site is important to you, then build your site with search in mind.
And build your site so that it easy easy to grow and change, to evolve and adapt. Search engines change their ranking formulae all the time. You will need to change your site, too. You will want […]
Spring clean your site by throwing out your fat clothes!
A number of clients are “spring cleaning” their websites this month –
Last month, we discussed putting your site on a diet to gain three big, fat internet marketing advantages.
Now that it is spring, you might also want to throw out your website’s fat clothes!
Here’s what one client did, and what you can do to freshen up your site in a hurry […]
Leave me a voicemail: the winning 5-step formula!
If you leave me a voicemail and you want me to call you back, it is a great idea to leave me your phone number! Seriously!
Over the past year, I hear at least 10 voicemails from people who sound very nice — people I would probably love to work with — but they bobble the […]
Almost every extension in the world…
What’s that file with the .ppa extension?
Why, it’s a Microsoft PowerPoint Add-In file, of course!
But how would you know that…along with any hundreds of other strange or mysterious file extensions that you might find on your computer?
Visit Almost every file format in the world to discover what the heck that vexing extension you found on […]
Almost every extension in the world…
What’s that file with the .ppa extension?
Why, it’s a Microsoft PowerPoint Add-In file, of course!
But how would you know that…along with any hundreds of other strange or mysterious file extensions that you might find on your computer?
Visit Almost every file format in the world to discover what the heck that vexing extension you found on […]
Wanted — More Social Bookmarks!
Bookmark this page now! I mean it!
Social bookmarking sites are cropping up all over the internet. You might have an account at Del.icio.us, Furl, reddit, Google Bookmarks — and of course, you will want your own customers bookmarking your pages, too. This will help you with personalized search — and will increase the number of […]
What to do when Google Gets Personal…
A prospect calls to tell me that his site is doing great for a particular search term. He brags that he has consistently been number 3 in the SERPs (Search Engine Ranking Position) at Google for a for a few months.
His problem? He says he is not getting much traffic for his extremely popular term.
So […]
Harness the Power of Seasonal Search
Here we are, a few days away from St. Patrick’s Day.
Not surprisingly, searches for all things Irish are surging at the search engines.
By harnessing the power of seasonal search, you can increase the number of visitors to your site like crazy. Here’s how:
