Harness the Power of Seasonal Search

Posted by Laura Bergells

March 13, 2007

Here we are, a few days away from St. Patrick’s Day.

Not surprisingly, searches for all things Irish are surging at the search engines.

By harnessing the power of seasonal search, you can increase the number of visitors to your site like crazy. Here’s how:

Start by taking a look at your marketing calendar. If you see a holiday fast approaching, make sure you plan online content and specials that tie in to the special day. For example, with Saint Patrick’s Day fast approaching, I made sure to post a special free green PowerPoint template (or two) for folks to download at my PowerPoint site.

And I didn’t do it on St. Patrick’s Day. I did it a week before. People are searching NOW. So don’t wait until it’s too late!

Sounds silly, but visitation to my site for searches like “shamrock PowerPoint templates” or “green PowerPoint backgrounds” or “Saint Patricks Day PowerPoint” tend to go through the roof this week!

But of course, the hysteria for all things leprechaun-like dies down in a week — but then searches for all things Easter crops up.

How will you harness the power of seasonal search at your website this year?

Don’t have a plan? Can’t see to make it happen? Call me!