Archive for March, 2007

Brochures tell. They do not sell.


I am not a big fan of developing brochures as sales or marketing pieces. Especially for new or growing businesses.
Typically, brochures tell. They do not sell.
And they are usually a bad choice for a new business.
Most brochures are simply a laundry list of services with some clever copy, clean layout, and pretty pictures. They do […]


Stumbled Upon StumbleUpon.com


I stumbled upon the stumbleupon.com site quite by accident.
I reviewed my web stats, and saw that 300 people came to my site from stumbleupon.com/refer.php. So I went to check the site out — and fell in love!
Search engines are great when you are looking for something specific. But stumbleupon is unique. It lets you stumble […]


DST - What Every Outlook User Must Know


I have long held that (DST Daylight Saving Time) is nonsense. It does not really help us save any time or energy. Oh, perhaps it did in the age of agriculture or industry, but those days are gone. Now, DST is just an annoying habit that we continue to perform for no good reason.
To make […]


Bad Tech Days, Astrology, and Mercury Retrograde


There are days when it seems that nothing is going to work out technically.
I call these days, “Bad Tech Days”. I am usually light-hearted about it, and say it in a tongue-in-cheek fashion.
I don’t really believe in “Bad Tech Days”. But there are days….
…when just about everything you touch that is connected to a computer […]


How to Kill Comment Spam While You Sleep


A friend of mine called me the other day, outraged. Her local paper posted an online article about someone she knew — at the paper’s blog. And while my friend liked the article, she was offended by the 300+ comments the blog post generated.
The spammy blog comments ranged from the obscene — to the […]


Search Engine Tip: Domain Name Registration Length


For improved search engine ranking, register your domain name for more than one year.
Why? According to SEO Chat, the Google patent reads,
“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can […]