Archive for April, 2007
More fun with Google Maps
If you have a real-world business location and you would like real-live customers to come visit you in person, you will want to include a map and directions to your shop on your website.
Google Maps makes this easy-peasy. It took me all of five minutes to register a Google Map API, and then use the [...]
Wen bad spelling iz a goood thing…
When I perform keyword research, I am often amazed at how often people search for misspelled words. Quite a few times, I have noted that more people search for a misspelled word than a properly spelled one!
This is particularly true for BRAND NAMES.
I can think of two sites that I work with that get more [...]
Fun with Google Maps…
Lee at Connect2Agent (my favorite online real estate directory) points me to a new-ish feature at Google Maps.
It’s the little “Traffic” button that you see on the left, and I love it! Lee tells me it has been up for months — I have no idea why I didn’t notice it.
Touch the “Traffic” Button, and you’ll [...]
If you like irony, you will LOVE this blog post!
After several posts about gender bias in tech advertising at my presentation blog earlier this week, I uploaded a presentation at the popular presentation sharing site, Slideshare.net. You can see my presentation here:
http://www.slideshare.net/maniactive/what-happened-to-the-promise-of-1984/
Today, this “Gender Bias” presentation is featured on the front page of Slideshare.net. And I have received a number of positive [...]
Two Tiny Tweaks – Triple the Traffic!
If you have yet to optimize your site for Image Search, do it now.
Big payoff.
Don’t wait.
I’m serious.
Here’s the hot, hot scoop: I optimized a small site for image search in mid-February. In November, December, and January, the site received between 2548-3283 visits per month from Google Image Search.
Not bad for a small site.
But after optimization, the Feb [...]
What is better than going viral?
In a teleconference today, I mentioned “tapping into the viral component” of blogging by adding easy RSS subscription buttons and adding social bookmarking functionality.
“Oh — so going viral — that’s a good thing? I thought computer viruses were bad things,” remarked a client.
Good point!
In my industry, we often say “viral marketing” and expect our audiences to understand [...]
What to name your file path?
When it comes to search engine optimization, what should you name your file path? You know — your folder and file names?
I have three easy-to-implement recommendations –
1. Use all lower case words or phrases. Separate words by hyphens.
Keep it short! Longer phrases start to look spammy. And some engines and directories have trouble handling upper [...]
Do you have reservations about your web host?
Today, I am reminded of a Seinfeld episode. Specifically, I remembered the show where Jerry is frustrated because the car rental company took his reservation — but they did not keep the reservation. And that, Mr. Seinfeld explained to the supercilious attendent, is the most important part of the reservation.
Anyone can take a reservation. It’s [...]
How to die from blogging…
I had to laugh out loud (really, LOL) when I read this post titled “The Greatest Link Attraction Strategy Ever” at Copyblogger. It is a lovely April Fool’s Day marketing technique, but it contains a great element of truth — promoting your own death is far superior to letting your blog die from neglect.
I see quite [...]
What should I blog about?
“What should I blog about?” is probably the number one question I get when I talk to clients or prospects about business blogging.
And it’s just one reason why having a blog strategy comes in handy!
My advice to those new to business blogging remains unchanged for over a year: Before you start blogging –
Read some blogs.
Find [...]
