What is better than going viral?
In a teleconference today, I mentioned “tapping into the viral component” of blogging by adding easy RSS subscription buttons and adding social bookmarking functionality.
“Oh — so going viral — that’s a good thing? I thought computer viruses were bad things,” remarked a client.
Good point!
In my industry, we often say “viral marketing” and expect our audiences to understand that “going viral” is a good thing. By “going viral” in a good way, I mean that you are working to make your great ideas spread like viruses.
There must be a better metaphor for rapidly spreading a good idea. Linking good ideas to infections and disease is probably not optimal phrasing!
So tell me — what is a better metaphor than “going viral?”
And what can we do to make our new phrase spread like, um, wildfire? (Darn apocolyptic metaphors!)
How about “Ideas that spread like sweet, satisfying, and nutritious peanut butter?”
Instead of viral marketing, we could tout “peanut butter marketing”.
What do you say? Will peanut butter marketing, um, stick? 
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