Archive for May, 2007

How many blogs are out there?


Blogs are easy to start. Anyone with a computer and an internet connection can start one.
(In this online video, I show you how you can start a blog for free — in under five minutes!)
But keeping your blog alive with fresh, interesting content is what really, um, counts.
Every quarter for the past few years, Technorati [...]


Google buys Feedburner for $100M


Feedburner is on fire!
Feedburner is unquestionably the hottest RSS management play in the world. I’ve been using and recommending it since 2005, and could not be happier with how easy it makes managing and promoting RSS content.
Feedburner is one spectacular service that neatly integrates management, promotion, and statistical tracking of subscribers and visitors — for [...]


Cool New Feature at Addthis.com!


Today, Addthis.com has introduced a nifty new feature! In the past, your Addthis dashboard would let you see how many people bookmarked your pages. You also know which pages your customer bookmarked over a given period – day, week, month, year, or all time. This is useful information – it can help you create a site [...]


Memorial Day Resolutions and Joomla!


Memorial Day Madness! I received emails and phone calls from quite a few entrepreneurs this week who have solemnly vowed that they are going to work on their websites and internet marketing plans over the Memorial Day weekend!
For those of you who asked – my online video series on installing Joomla! CMS requires Real Player for some [...]


How to Successfully Move Your Site


How do you move your site to a new domain — and not lose your Google Page Rank — and traffic? Watch Google’s Vanessa Fox explain how to make a successful switch. Ms. Fox gives her take at the 2007 Search Engine Strategies conference.
The words “iterative” and “301″ come to mind.
This video is only 80 [...]


Not-so Hot Trends


Google Trends unleashed a new feature yesterday: the top hun fastest growing keywords.
Beneath the Google Trends search, you’ll see a new feature titled “Today’s Hot Trends”.
If you take a look at the list today, you might scratch your head.

For example, number one on the list this morning was: “what part of a graduate’s costume gave [...]


Where’s the Hand Snapped Michigan Asparagus?


Originally uploaded by G.Chris Clark.

Mmmmm….. I love West Michigan in May. One of the key reasons is that May is the month and West Michigan is the place — for the most delicious asparagus in the entire world.
No exaggeration!
From Mother’s Day to mid-June, you cannot beat West Michigan for hand-snapped asparagus. It is abundant, and [...]


Can Unilever Smell the Hypocrisy of the Dove Campaign for Real Beauty?


Google posts a guide for creating and running effective video ads through its v. popular Adwords program.
Unfortunately, one of the ads that is doing well is the Dove “Campaign for Real Beauty” program.

Dove. Owned by the Unilever Company.
Unilever. Perpetuator of the obnoxious Axe TV ads, where crowds of gorgeous, underfed, bikini-clad women cannot control themselves sexually around [...]


Oh, no! The contractions are 7 seconds apart!


Several years ago, I wrote the web copy for a mid-sized company. The web team at this firm seemed to like my work. The editorial process went smoothly, and after three rounds of editing, we had a sparkling final draft.
Then, the CEO took hold of the copy.
He kept most everything “as is”, with one notable exception:
He removed [...]


Evil Email Sign-Offs: Take the Poll


The Wall Street Journal weighs in on email signature bling. Their take? It’s not a good thing.
Your take?
Take this online poll about Email Bling that I created, and see results instantly!
(So far, there’s a three-way split decision….)