Can Unilever Smell the Hypocrisy of the Dove Campaign for Real Beauty?
Google posts a guide for creating and running effective video ads through its v. popular Adwords program.
Unfortunately, one of the ads that is doing well is the Dove “Campaign for Real Beauty” program.
- Dove. Owned by the Unilever Company.
- Unilever. Perpetuator of the obnoxious Axe TV ads, where crowds of gorgeous, underfed, bikini-clad women cannot control themselves sexually around a dufus wearing the stench of this foul smelling faux-cologne.
- Dove “Campaign for Real Beauty” asks you to contribute to its “Self Esteem Fund”, so that girls can develop a more positive, more realistic image of themselves.
Anyone else smell the hypocrisy?
Instead of begging for money, maybe Unilever should be more responsible with the ads it chooses to run.
Maybe it has no business asking for donations until they pull the Axe ads and issue an apology.
For more hypocrisy in action at Unilever, here is a screenshot from some of the online workshop materials at the Dove Campaign for Real Beauty:
Is this where the donated money from the Dove Self-Esteem fund goes? To develop materials so that girls can write better TV commercials — for Unilever?
Dreadful.
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Hi Laura,
Just a quick note to thank you for leaving your thoughts on my blog. Your visits are very much appreciated.