Google buys Feedburner for $100M

Posted by Laura Bergells

May 25, 2007

feedburner fire

Feedburner is on fire!

Feedburner is unquestionably the hottest RSS management play in the world. I’ve been using and recommending it since 2005, and could not be happier with how easy it makes managing and promoting RSS content.

Feedburner is one spectacular service that neatly integrates management, promotion, and statistical tracking of subscribers and visitors — for under $6 a month. And earlier this month, I noted that Feedburner growth on the internet has been nothing short of phenomenal.

So I am not surprised to read at Techcrunch that Google will acquire Feedburner for over $100 Million bucks.

Good for Feedburner — but that darn Google keeps swallowing up all the good stuff!