Archive for June, 2007
Beware the English Major! The Top 4 Signs of Ineffective Web Copy
You may know English. But can you write convincingly — for the web?
Beware the English Major! I have worked with English majors who cannot seem to write web copy that anyone wants to read! One English major I worked with focused obsessively on using big words to ”sound smart”. Instead of bending the rules of grammar and punctuation to [...]
You are spending too much on Google Adwords
You are spending too much on Google Adwords. And you know it.
But maybe you just don’t know what to do about it.
After all, the reason you even spend a dime at Adwords is because you see results. Or do you?
What happens if you spend a ton — like eBay does — and you get into a [...]
What’s your (domain) name?
I went through another website naming exercise this week. Fun stuff.
Picking a great name for your business website is important. If you want to try the DIY approach to naming, you can read my book, watch my videos, or listen to my podcasts about naming your business. Just apply the information to “your company website” [...]
I may be a Poster Child…
I had to grin when I read Sticky cities, slippery workers over at the Michigan Business Review. First, I loved the title. Kind of like “Crouching Tiger, Hidden Dragon.” Only different.
Second, I was depicted as a “poster child” in the first paragraph. Originally, the idiom of “poster child” referred to a waif afflicted with [...]
Flogging for Search: Beware of this Dangerous Approach!
If you get a phone call from a “web traffic expert” who suggests you can ”get more traffic” through blogging because it “helps with search engine traffic” — be careful.
These guys and gals are floggers. Flogging is a mashup term that means “fake blogging”. Floggers propose, for a hefty fee, to:
Set up your blog
Write x-number of keyword-rich posts a month [...]
Switching Servers: Move on up like George and Weezy….
Must be something in the air — it’s only the first week of June and I’ve flipped the DNS switch for three clients already — and three more are pending a server and DNS change. Are people unhappy with their web hosts??? Sometimes.
But sometimes its just growing pains — moving on up, just like [...]
iPhones: must be a dude thing.
I have to actually turn my head away from the latest iPhone commercial that is running on TV.
It makes me feel nauseated. Really!
The twisting and twirling from horizontal to vertical, the spinning, the fast scrolling, the flashy graphics — it makes me car sick. (Take Dramamine before you watch the iPhone commercial!)
When you consider the [...]
Make Robots Submit your Sitemap to All Search Engines
Since April 11, it is easy to submit your sitemap using robots.txt. Simply place a one-line command your robots.txt file, so that major engine spiders like Yahoo, Live, Google, Ask and others will know where find your sitemap when they come a-crawling. Here’s how:
After you’ve created your sitemap and uploaded it to your root directory, add this line [...]
Don’t overbid on Adwords
Use www.spyfu.com to find out what your competition might be for your Google Adword keyword phrases. Spyfu uses scraped data, so it is often dated and incomplete — but it gives you a good idea of what a going rate might be. And before you make a bid, check out your Adwords competition. Only 8-11 [...]
This Blogger Has No Shoes!
You know the old idiom “the cobbler has no shoes?” Well, in this instance, the blogger has no shoes! Sure, I’m barefoot as I’m typing this post. But that’s not what I mean.
I mean that I’ve been a bad blogger for a few weeks. I haven’t been keeping up with my posts. And I have two [...]
