Archive for July, 2007
What leads to success?
What leads to success? Richard St. John reveals the answer in this 3 minute, 42 second, inspirational video. Designed for schoolchildren, yet perfect for adults.
Seven years of research and 500 interviews went into this answer. It’s good stuff — and if you have a pushy mother, you’ll especially love the next three + minutes! [...]
Michigan Needs a Little Work…
You might think from the title of this post that I’m making a statement about the Michigan economy. While my home state is facing some serious financial issues at the moment, my title about “Michigan needing a little work” doesn’t address economic or political issues.
Rather, it address a Google Analytics issue! Here’s how the state [...]
When Contextual Advertising is Out of Context…
The Google Adsense program is but one example of contextual advertising. This means if you’re reading an online article about Bicycles on a web page monetized with Google Adsense, you’re probably going to see ads about, you know — Bicycles.
Adsense and other contextual advertisement programs attempt to deliver ads that are relevant to the topic [...]
3 Must-Avoid Onsite Web Marketing Practices
I visited a dozen different business sites yesterday, only to have the following happen:
A “slider” ad travelled across the page, obliterating what I was reading. Annoyed, I left immediately.
A “voice” started talking while I was reading. So unexpected, I about jumped out of my chair. I abandoned the site.
My “popup blocker” clicked about 6 times, [...]
Postcards let it all hang out…
Postcards let your prospects and customers “see it all”. No envelopes hide your message.
Postcards are naked marketing. Postcards let it all hang out — and can have a great “hang” time. A promotional postcard with an event date or deadline ”hangs” in my folder until after the event. A clever, creative graphic with an amusing headline can “hang” on my [...]
Avoid the F Word on Business Websites!
I was shocked to hear the “F” word three times this month during business meetings.
Yep, that’s right: three businesses were actually considering using Flash to develop their websites.
Regular readers know that a Flash-driven website can be a HUGE problem for oh, so many reasons. Do a search for “Flash” at this very blog, and you’ll [...]
Related Posts Plug In for Wordpress
This week, I added the free and useful Related Posts Plugin for Wordpress to this site. If I wasn’t so tired, I’m sure it would have taken me less than 30 minutes to install it and set it up!
What does the Related Posts Plugin do? Every time I write a new blog post, I select [...]
Fun with Web 2.0 BS
For those of us who sarcastically love buzzword bingo and corporate cliches — may I recommend the Web 2.0 BS generator? Jolly fun!
Easy to use, and you can generate hip, trendy, meaningless marketing materials on the fly!
(For even more fun, also see the Web 2.0 tag generator – which pooped out the list you see below!)
