Postcards let it all hang out…
Postcards let your prospects and customers “see it all”. No envelopes hide your message.
Postcards are naked marketing. Postcards let it all hang out — and can have a great “hang” time. A promotional postcard with an event date or deadline ”hangs” in my folder until after the event. A clever, creative graphic with an amusing headline can “hang” on my bulletin board indefinitely — and become a conversation piece instead of a one-on-one marketing message. Coupons and thank-you notes tend to stick around, too.
Simple and Effective. The Post Office (The USPS, anyway) is making it easy for businesses and individuals to create and send snail-mail postcard campaigns. Visit the USPS NetPost services — you can create postcards online, and arrange to have them sent first-class for under 43 cents for a full-color, double-sided postcard (black and white is even less).
How do you use the effective yet naked postcard to extend your marketing reach? 
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