Reaching the coveted upper-income woman demographic…
If you are on the web marketing team for a large corporation…
…and your company makes a product that appeals to upper income, highly educated, 40+ women…
…how much sense does it make to have a web copy review committee comprised solely of 20-30 something middle income males? (And how much sense does it make to review the copy by committee, anyway?)
Come on, guys. Get some upper income women on the team.
No excuses! Especially not “it’s hard to find upper income, highly educated females to hire…”
Are you freaking kidding me!!!! Just pay ‘em what they’re worth! That’s how they get to be upper income!
Duh.
(Oh, you know who you are…)
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