Archive for September, 2007
3 “Dudes” and I’m Out…
The fall TV season will soon be upon us. I have a rule. I call it:
“Three Dudes and I’m Out.”
Here’s how it works:
If I hear the word “dude” uttered by any of the main characters in the new show — and I hear it 3 times — I’m out. I turn off the program, never […]
Reaching the coveted upper-income woman demographic…
If you are on the web marketing team for a large corporation…
…and your company makes a product that appeals to upper income, highly educated, 40+ women…
…how much sense does it make to have a web copy review committee comprised solely of 20-30 something middle income males? (And how much sense does it make to review the copy […]
Reaching the coveted upper-income woman demographic…
If you are on the web marketing team for a large corporation…
…and your company makes a product that appeals to upper income, highly educated, 40+ women…
…how much sense does it make to have a web copy review committee comprised solely of 20-30 something middle income males? (And how much sense does it make to review the copy […]
Ceramic Powder in Paint Slashes Energy Costs?
Today’s Parade Magazine mentioned that putting ceramic powder in paint can help save on energy costs. Since I’m going through a home office re-design project and the painters are coming next week, of course I’m interested.
The problem is — my painter never heard of such a thing! He asked if the Parade Magazine article gave […]
Meet the West Michigan 8…
Next Friday, I’m going to meet some of the greatest artists in the world. You can, too.
They’re going to be right here, in downtown Grand Rapids, at the Eyekons Gallery.
You can meet (most of) them personally and see their latest works.
So who are these dudes?
Meet the West Michigan 8…
Next Friday, I’m going to meet some of the greatest artists in the world. You can, too.
They’re going to be right here, in downtown Grand Rapids, at the Eyekons Gallery.
You can meet (most of) them personally and see their latest works.
So who are these dudes?
Why Use Twitter for Event Management?
Let’s say you’re running an event. A Web 2.0 conference, perhaps.
Before the conference…Ask attendees to “follow” the official conference Twitter page. The conference coordinator can post conference updates and specials. This helps raise awareness and excitement for the conference, pre-event.
At the conference…When stuff changes (because “stuff happens” all the time at conferences — a speaker […]
Why give ideas away?
“…ideas are easy. Doing stuff is hard.”
(above quote from Seth’s Blog.)
Spec work is unethical.
Ideas aren’t spec work.
Work is work.
Please make a note of it.
Instead of e-newsletters, why not blog?
If you have an active blog, there might be a much easier way to stay in touch with your customers than writing and delivering e-newsletters.
For starters: Why not put a double-opt-in email script for your blog feed into the sidebar of your blog? That way, when you add a new post to your blog, your […]
Warning: What Every Small Business Should Know Before They Start an E-Newsletter Campaign
“Should my company do an e-newsletter?”
I cannot count how many times small business clients & prospects have asked me this question! Mostly, clients ask me this after they receive a sales pitch from an email delivery company that promises to handle their list management and design for the low, low price of — oh, say […]
