Comments on: Harnessing the Publicity Power of Social Media: A Pre-Launch Case Study http://battractive.com/blog/2007/10/04/harnessing-the-publicity-power-of-social-media-a-pre-launch-case-study/ Stand By Your Friends. Tue, 02 Mar 2010 21:00:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve Hards http://battractive.com/blog/2007/10/04/harnessing-the-publicity-power-of-social-media-a-pre-launch-case-study/comment-page-1/#comment-12076 Steve Hards Sat, 06 Oct 2007 18:27:41 +0000 http://battractive.com/blog/2007/10/04/harnessing-the-publicity-power-of-social-media-a-pre-launch-case-study/#comment-12076 I see Laura has analysed my strategy very neatly! Part of my approach is also to turn what other people would think of as weaknesses into virtues. In a month or so when all the activity around the launch has died down I'll be happy to reflect on what I did, what worked, and what didn't. Steve I see Laura has analysed my strategy very neatly! Part of my approach is also to turn what other people would think of as weaknesses into virtues. In a month or so when all the activity around the launch has died down I’ll be happy to reflect on what I did, what worked, and what didn’t.

Steve

]]> By: David Meerman Scott http://battractive.com/blog/2007/10/04/harnessing-the-publicity-power-of-social-media-a-pre-launch-case-study/comment-page-1/#comment-11660 David Meerman Scott Thu, 04 Oct 2007 21:12:31 +0000 http://battractive.com/blog/2007/10/04/harnessing-the-publicity-power-of-social-media-a-pre-launch-case-study/#comment-11660 Yes, indeed. This is a great example of the new rules in action. Cheers, David Yes, indeed. This is a great example of the new rules in action.

Cheers, David

]]>