Archive for October, 2007
Putting Promotion Before Product
Ahh, the 4 P’s of Marketing: Product, Place, Price, and Promotion.
What happens when the promotion becomes the product? When someone is willing to pay thousands of dollars for William Shatner’s kidney stone, or for a cheese sandwich, you know that promotion is eclipsing product.
The story is the real product.
Harnessing the Publicity Power of Social Media: A Pre-Launch Case Study
Steve Hards of SteveHardSoft.com asked me to Beta Test his new PowerPoint Add-In product. The fun new product applies a Gaussian “opaque glass” blur to PowerPoint shapes. You can see the results at YouTube. Fun stuff.
Now, let’s talk PR! But let’s put the demo aside for a moment and talk about what David Meerman Scott […]
Manufacturers: Don’t Be Sneaky
This year, I talked to two successful business owners who manufacture terrific products.
For decades, each manufacturer has been successfully selling their products in bulk to wholesalers. The wholesalers, of course, sell the product to retailers. The retailers sell the product to the end customer. This traditional approach has been working well for each manufacturer for years.
Enter […]
Manufacturers: Don’t Be Sneaky
This year, I talked to two successful business owners who manufacture terrific products.
For decades, each manufacturer has been successfully selling their products in bulk to wholesalers. The wholesalers, of course, sell the product to retailers. The retailers sell the product to the end customer. This traditional approach has been working well for each manufacturer for years.
Enter […]
Social Networking Fatigue
Like many of you, I’m experimenting with Social Networking.
I’m LinkedIn.
I Twitter.
I (sometimes) Digg — (though I think digging is a dude thing…)
I have a profile on Facebook.
And then there’s YouTube.
And Slideshare.
And Natuba.
And so on….
And every month or so, a colleague or friend asks me to join another social network site — before I have even […]
Office Design: The Off-Topic Blog Post That Won Your Heart
Last month, I was in the middle of my cool office re-design project — so I blogged about it.
Since this blog is about internet marketing — and not office design or fashion– I considered my home office design posts slightly off-topic.
Then I looked at my September stats. Holy Moley! Turns out, my audience is fanatically […]
