Archive for November, 2007
LinkedIn, PDA, Outlook - or Rolodex?
In the era of LinkedIn, PDA, and Outlook Contact Managers, Katherine Rosman of the Wall Street Journal wonders about the relevancy of the Rolodex.
For the record: Yes, I have a LinkedIn Profile. And a PDA. And Outlook.
But I also have a realio, trulio, Rolodex brand card file on my desk (Refill No. S30&SB31 Patented.) Most […]
Go Elf Yourself
It’s a fine use of technology, courtesy of Office Max.
Upload pictures of people you admire, make them appear foolishly elfin, post them on your blog.
Wait for the holiday rage to kick in…
Go elf yourself at elfyourself.com.
(Better yet, elf your boss.)
Lef the elfification began. Elfamorphasis?
Drive and Dial is the new Drink and Dial
Drink and dial” defined:
when a guy (or gal) has to get liquored up to get enough nerve to call you.
“Drive and dial” defined:
when you notice that a friend only calls you when he (or she) is in his/her car.
Which is worse? The “drive & dial” phenomenon is only one-half step up from “drink & dial”. […]
Add Brackets and Quotes Automatically
Adding brackets and quotes to every keyword phrase in your Google Adwords ad groups can help you run a more efficient and profitable campaign. In the Adwords dashboard, Google refers to this as “exact match” and “phrase match”. According to Google, using these formats can make your advertising “more precise.”
Two minutes is all it takes […]
Why do telemarketers drink and dial?
Most of the time, it seems that telemarketers “Drink and Dial.”
I pick up the phone, and somebody at the other end badly pronounces my last name. (It’s Bergells. Pronunciation guide: Brrr-gals. Two syllables. Not three.) Or they ask to speak to the Human Resources department. (I’m a sole proprietor.)
Two minutes at Google, and telemarketers could […]
The Odiogo Experiment
Less than a month ago, I installed Odiogo at this site.
Today, I received my first stats report from Odiogo. Here’s a factoid:
Almost three times as many people downloaded my content than merely pressed the “Listen Now” option.
This indicates to me that people want to LISTEN LATER to written content. They’re ON THE GO.
Why else might […]
Clouds V. Lists: Which Presentation do You Prefer?
For some visual presentations, I like clouds instead of lists.
Here’s an abbreviated example of a list. The list shows blog visits by city, from most visits to least:
And here’s (almost) the same data, represented in a cloud format:
The cloud arranges the cities in alphabetical order, but increases the size of the most popular cities. The […]
