If Search Engine Traffic is Important to Your Business, Read This…
The time to decide if search engine traffic is important to your business is before you build a website.
Before.
Not after.
Before you hire anyone to build a web presence for your business, make sure you (at least) read the Google Webmaster Guidelines for developing a site! There’s more to understand than just the Google guidelines, of course — but why not at least start with a checklist of what Google tells us what they want — and don’t want — to see?
Get rudimentary advice from the horse’s mouth, so to speak?
That way, when you solicit proposals for web development, you’ll know if your designer, developer, or ad agency has a clue about how to design with search in mind!
Be warned! Most of the time, there’s no “tweaking” the code of an inappropriately developed site. (And no, adding meta tags after-the-fact to a Flash website won’t help! Sorry, stuck-in-the-90’s Ad Agencies!)
Further, by following the guidelines, you’ll be more likely to build a site that resonates with an increasingly web-savvy, socially connected audience. And you’ll be more likely to build on a platform that will let your ideas spread, grow, and flourish — instead of sitting alone and unnoticed by your very best online prospects and customers.
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