Archive for February, 2008
If Search Engine Traffic is Important to Your Business, Read This…
The time to decide if search engine traffic is important to your business is before you build a website.
Before.
Not after.
Before you hire anyone to build a web presence for your business, make sure you (at least) read the Google Webmaster Guidelines for developing a site! There’s more to understand than just the Google guidelines, of [...]
Beware of Self Congratulatory Web Copy
Imagine a well-dressed, sophisticated professional woman enjoying a glass of fine wine in her favorite four-star restaurant.
A nice-looking, well-groomed young man approaches her and says,
Hello. I’m a hot stud.
Now, what chance do you reckon this young man has with successfully continuing the conversation?
I ask you this because when I see companies and people with self-congratulatory names, [...]
Cliche of the Day – Industry Standards
Don’t hide behind industry standards! I often bristle at my least favorite corporate cliche – “industry standard.” I advise clients to banish the phrase “industry standard” from their online marketing vocabularies.
Why talk about “industry standards” in your online copy – when your customers don’t know what they standards are? And if they do — so [...]
Don’t copy your competitors!
Track your competitors online with 3 basic online techniques.
By all means, sign up for free Google News Alerts to find out when your competitors release news, as well as to keep tabs on mainstream media and blog mentions.
Subscribe to competitive blogs — anonymously — with RSS aggregators like Bloglines.
Use services like compete.com to find [...]
Gotta Getta Gravatar
Gotta Get a Gravatar! What’s a Gravatar? Why, it’s a globally recognized avatar! This is an 80×80 pixel image that follows you about as you comment on blogs (like this one!) that enable gravatar recognition.
Why do you need one? Gravatars are a branding, PR, and marketing must. When your image shows up next to your [...]
All lower case and dashes: 2 reasons why this simple naming technique works!
When naming web pages and photos, don’t drive yourself nuts! Stick to this easy, consistent, powerful 2-part formula.
All lower case words
Dashes between words
Free your mind! This simple, easy-to-remember naming technique can actually free your mind, so that you have time to apply your creativity to more meaningful areas of business development!
And what’s more — [...]
Check out my new blog design!
Busy morning — new web host, new design. What do you think?
I transferred the whole kit and caboodle to a new webhost. Upgraded to the newest version of WordPress. And of course, completely changed my design.
Now that all is new, I’m sure I’ll find a bug or two to clean up! If you find them [...]
