I Want That Guy, Part II

Posted by Laura Bergells

March 24, 2008

Where’s my computer guy?

Earlier this month, I mentioned that there’s “a guy” missing from my Rolodex.

(Relax! “That guy” can be a gal, too!)

“That guy” is apparently shy about implementing some effective word-of-mouth marketing!

Worth noting: “that guy” might be willing to spend $10,000 on a website — or an all-tell, no-sell brochure. And “that guy” might very well fall prey to a pitch from an aggressive cutie-pie account rep from a who-reads-it newspaper or no-one-visits-it website.

But “that guy” won’t spend 2 minutes to pop me a comment or drop me a line. “That guy” isn’t that comfortable with making a human connection, or starting a conversation.

“That guy” will likely invest in a foolish ad campaign that feeds his ego — but it won’t feed his family!

Man! Some folks will do anything to avoid interpersonal communication!

But without that crucial skill, how long can “that guy” stay in business?

It’s little wonder that “that guy” gets picked up by big organizations, who supply him or her with teams to fill in the interpersonal marketing gaps. “That guy” has great tech skills, but little interpersonal savvy.

One more time: word-of-mouth marketing can pay big dividends. If you can’t make conversation — hire someone who can.