Too Much Red : Why I Can’t Shop at Target
I cannot shop at Target stores.
The store design has too much red. Red walls. Red logo. Red shopping carts.
photo credit: Stoichiometry
So much red makes me feel edgy and upset.
Don’t get me wrong: I like red. Used in moderation, red can be a terrific accent color.
I know I’m not alone in this feeling: but I am a minority! Target is a very popular store in the US – most suburbanites don’t seem to mind shopping in an agora where design is so self-concious and contrived that fake blood seems to drip from every surface.
Now, it’s completely appropriate that Target repels me. I’m not their ideal customer. It’s actually quite brilliant that Target uses design elements that attract people who like pedestrian, mass-produced cheesiness — and drives away people who have a more unique sense of style.
What’s your design peeve? We often talk about design that attracts customers. But what elements of design repel people you’d rather not have as customers, anyway?
Related Posts:
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
I am so tired of seeing web sites that use blue and orange as the major colors of their site design. Each time I go to a site that uses that color combination I immediately leave the site. I just want to scream. Don’t these web designers have any imagination? Please, no more blue and orange.