Comments on: Double Your Subscriber Numbers Overnight! http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/ Stand By Your Friends. Thu, 02 Sep 2010 14:02:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Laura Bergells http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/comment-page-1/#comment-16453 Laura Bergells Fri, 18 Apr 2008 11:12:03 +0000 http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/#comment-16453 Marnie - yes! Great insight. I need to be careful about getting too comfy in my niche, though... Marnie – yes! Great insight.

I need to be careful about getting too comfy in my niche, though…

]]> By: Marnie Webb http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/comment-page-1/#comment-16452 Marnie Webb Fri, 18 Apr 2008 04:04:26 +0000 http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/#comment-16452 Hmmmm...I certainly would characterize myself (or you based on your post) as a mass market. More I was trying to say that I think we, as a society in general, still have a mass market model and in that model we get to the quality interactions by having LOTS of interactions. It seems that the social web starts to change that dynamic allowing us to find niches and live there, in quality, quite comfortably. Cheers! Hmmmm…I certainly would characterize myself (or you based on your post) as a mass market. More I was trying to say that I think we, as a society in general, still have a mass market model and in that model we get to the quality interactions by having LOTS of interactions.

It seems that the social web starts to change that dynamic allowing us to find niches and live there, in quality, quite comfortably.

Cheers!

]]> By: Laura Bergells http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/comment-page-1/#comment-16446 Laura Bergells Thu, 17 Apr 2008 18:55:50 +0000 http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/#comment-16446 Thanks for commenting, Marnie! I am not a mass marketer. I am a niche marketer. I work for 100% of a niche, not a small percentage of an undefined mass. We differ that way, you and I... To me, quantity and quality are related. It's no coincidence that they are frequently mentioned in tandem. But they're not opposites. To me, they complement each other. For example, when I state a numeric goal, i.e., "1000 Twitter subscribers by June 1!" I must next reflect, "now, what quality (of life) will that number bring me?" If I don't value the quality that the quantity yields, then I'm pointlessly chasing numbers. Life becomes meaningless. But when I value the qualities that the quantity brings, my life feels richer. I enjoy a stronger sense of purpose. I feel more motivated. Deeper truths are behind the quantity question. What will X amount give me? More love? More money? More acceptance? Wonderful qualities must lie behind quantity...as well as answers to the question of why I need more, more, more. The most important quantity and quality equals -- enough! Thanks for commenting, Marnie!

I am not a mass marketer. I am a niche marketer. I work for 100% of a niche, not a small percentage of an undefined mass. We differ that way, you and I…

To me, quantity and quality are related. It’s no coincidence that they are frequently mentioned in tandem. But they’re not opposites. To me, they complement each other.

For example, when I state a numeric goal, i.e., “1000 Twitter subscribers by June 1!” I must next reflect, “now, what quality (of life) will that number bring me?”

If I don’t value the quality that the quantity yields, then I’m pointlessly chasing numbers. Life becomes meaningless.

But when I value the qualities that the quantity brings, my life feels richer. I enjoy a stronger sense of purpose. I feel more motivated.

Deeper truths are behind the quantity question. What will X amount give me? More love? More money? More acceptance?

Wonderful qualities must lie behind quantity…as well as answers to the question of why I need more, more, more.

The most important quantity and quality equals — enough!

]]> By: Marnie Webb http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/comment-page-1/#comment-16445 Marnie Webb Thu, 17 Apr 2008 16:49:46 +0000 http://battractive.com/blog/2008/04/03/double-your-subscriber-numbers-overnight/#comment-16445 Agree with your basic premise: it's quantity not quality. But I think a lot of things get in the way of getting that put into practice. 1) We have pretty reliable ways to track quantity. Quality is a much harder nut to crack. 2) For the most part, we still have a mass market mindset. If I get it to enough people, some of them will be quality. I'll work in percentages. I think both of those things are tough to change. You need to give people some rewards -- like seeing those subscribers double overnight -- in the area of quality so that they start more consciously working for that instead of quantity as a way to get at quality. (and there I'm talking about the quality of the relationships -- presumably some quality has to be there in the producers output to be talking about/looking at either one). Agree with your basic premise: it’s quantity not quality. But I think a lot of things get in the way of getting that put into practice.

1) We have pretty reliable ways to track quantity. Quality is a much harder nut to crack.

2) For the most part, we still have a mass market mindset. If I get it to enough people, some of them will be quality. I’ll work in percentages.

I think both of those things are tough to change. You need to give people some rewards — like seeing those subscribers double overnight — in the area of quality so that they start more consciously working for that instead of quantity as a way to get at quality.

(and there I’m talking about the quality of the relationships — presumably some quality has to be there in the producers output to be talking about/looking at either one).

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