Comments on: What’s on your Google Log? Who’s on your Social Media Profile? http://battractive.com/blog/2008/04/28/google-log-social-media/ Stand By Your Friends. Tue, 10 May 2011 10:08:02 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Increase Search Ranking http://battractive.com/blog/2008/04/28/google-log-social-media/comment-page-1/#comment-16545 Increase Search Ranking Wed, 18 Jun 2008 07:09:18 +0000 http://battractive.com/blog/2008/04/28/google-log-social-media/#comment-16545 We have experience in the search ranking field. All I can tell you is that people have become more sophisticated in how they perform their searches. They are more granular, seeking keyword phrases which are more specific to what they are looking for. We have experience in the search ranking field. All I can tell you is that people have become more sophisticated in how they perform their searches. They are more granular, seeking keyword phrases which are more specific to what they are looking for.

]]> By: Markus Azadeh http://battractive.com/blog/2008/04/28/google-log-social-media/comment-page-1/#comment-16510 Markus Azadeh Sat, 17 May 2008 04:05:06 +0000 http://battractive.com/blog/2008/04/28/google-log-social-media/#comment-16510 <blockquote>So those who DO want to find a Realtor — why aren’t they using search engines? I can think of two reasons –</blockquote> I can think of a third one. Consumers who are in the market to buy real estate don't dive in by looking for a Realtor first. They look at properties first. The web-empowered consumer likes to do her own research nowadays, because ... she CAN. Trulia, Zillow, realtor.com, you-name-it. This information wasn't readily available a few years ago which might explain the trend on your Google chart. By the time the "modern" buyer is ready to choose a Realtor, by-and-large, they have already done their research. The Realtor is an ally who must bring thorough market knowledge and superior negotiation skills to the table. "Hand-holding" becomes part of the job description (actually it always has been), because when people invest large amounts of money for housing, they need re-assurance from a third party.

So those who DO want to find a Realtor — why aren’t they using search engines? I can think of two reasons –

I can think of a third one. Consumers who are in the market to buy real estate don’t dive in by looking for a Realtor first. They look at properties first. The web-empowered consumer likes to do her own research nowadays, because … she CAN. Trulia, Zillow, realtor.com, you-name-it. This information wasn’t readily available a few years ago which might explain the trend on your Google chart. By the time the “modern” buyer is ready to choose a Realtor, by-and-large, they have already done their research. The Realtor is an ally who must bring thorough market knowledge and superior negotiation skills to the table. “Hand-holding” becomes part of the job description (actually it always has been), because when people invest large amounts of money for housing, they need re-assurance from a third party.

]]> By: Nancy http://battractive.com/blog/2008/04/28/google-log-social-media/comment-page-1/#comment-16482 Nancy Tue, 06 May 2008 09:44:08 +0000 http://battractive.com/blog/2008/04/28/google-log-social-media/#comment-16482 Hi, Excellent blog - I really appreciate your blog about "What’s on your Google Log? Who’s on your Social Media Profile?", I have bookmarked it for later viewing and forwarded it on. Cheers. Hi,

Excellent blog – I really appreciate your blog about “What’s on your Google Log? Who’s on your Social Media Profile?”, I have bookmarked it for later viewing and forwarded it on.

Cheers.

]]> By: Laura http://battractive.com/blog/2008/04/28/google-log-social-media/comment-page-1/#comment-16477 Laura Wed, 30 Apr 2008 16:10:02 +0000 http://battractive.com/blog/2008/04/28/google-log-social-media/#comment-16477 Pam: Well, you're commenting on blogs -- so that's a fine start! Putting your fine-looking Joomla! site in the URI field might help you a tad! That's http://omurphy.com ! Let's touch base next month... Pam:

Well, you’re commenting on blogs — so that’s a fine start!

Putting your fine-looking Joomla! site in the URI field might help you a tad!

That’s http://omurphy.com !

Let’s touch base next month…

]]> By: Pam Murphy http://battractive.com/blog/2008/04/28/google-log-social-media/comment-page-1/#comment-16476 Pam Murphy Wed, 30 Apr 2008 15:36:20 +0000 http://battractive.com/blog/2008/04/28/google-log-social-media/#comment-16476 Laura, Thanks, for the nice compliment-coming from you that means something. But OH MYYYYY-Pat & I are just getting comfortable w/google. Need to set-up a meeting w/you to go over more on social media & connecting w/people vs. google. Keep us in the loop. Thanks, Pam Murphy Laura,
Thanks, for the nice compliment-coming from you that means something. But OH MYYYYY-Pat & I are just getting comfortable w/google. Need to set-up a meeting w/you to go over more on social media & connecting w/people vs. google.
Keep us in the loop.
Thanks,
Pam Murphy

]]> By: Laura Bergells http://battractive.com/blog/2008/04/28/google-log-social-media/comment-page-1/#comment-16475 Laura Bergells Tue, 29 Apr 2008 15:50:12 +0000 http://battractive.com/blog/2008/04/28/google-log-social-media/#comment-16475 I agree -- people have become more savvy, "long tail" searchers. The more specific the search, the better the result (usually!) They've learned that broad searches "real estate agents" yield less fulfilling results than the specific: "des moines real estate agent non-smoker junior league member". Thanks for commenting! See you on Twitter! I agree — people have become more savvy, “long tail” searchers. The more specific the search, the better the result (usually!)

They’ve learned that broad searches “real estate agents” yield less fulfilling results than the specific: “des moines real estate agent non-smoker junior league member”.

Thanks for commenting! See you on Twitter!

]]> By: Daniel Rothamel, the Real Estate Zebra http://battractive.com/blog/2008/04/28/google-log-social-media/comment-page-1/#comment-16474 Daniel Rothamel, the Real Estate Zebra Tue, 29 Apr 2008 14:36:11 +0000 http://battractive.com/blog/2008/04/28/google-log-social-media/#comment-16474 I think that the use of social media in order to find service professionals will most certainly increase over the coming years. The reasons for this are many, the first of which is that much more information about the individual is available through social media than through more traditional web sites. Social media usage in the real estate industry is growing quickly, although overall penetration amongst agents is still only fractional when compared to the whole. As far as the usefulness of search is concerned, REALTORS in particular, have moved towards keywords like "area x real estate" or "area x homes for sale." Most people search for actual property when they search for real estate, and not for real estate agents. The movement in real estate search has been toward the "transactional buyer." Those are the people who are likely to actually engage in a transaction as a result of their search. These people tend to use more direct keywords like the ones mentioned above. No matter what approach one takes to attracting website visitors, if the end result is not an informative site that is easy to navigate, then all the hard work will be for naught. Just like you said, people are looking for information. Information access is easier than ever before. I know that if my site doesn't have the information people seek, or if I make it too difficult for people to get to that information, they will move on. I think that the use of social media in order to find service professionals will most certainly increase over the coming years. The reasons for this are many, the first of which is that much more information about the individual is available through social media than through more traditional web sites. Social media usage in the real estate industry is growing quickly, although overall penetration amongst agents is still only fractional when compared to the whole.

As far as the usefulness of search is concerned, REALTORS in particular, have moved towards keywords like “area x real estate” or “area x homes for sale.” Most people search for actual property when they search for real estate, and not for real estate agents. The movement in real estate search has been toward the “transactional buyer.” Those are the people who are likely to actually engage in a transaction as a result of their search. These people tend to use more direct keywords like the ones mentioned above.

No matter what approach one takes to attracting website visitors, if the end result is not an informative site that is easy to navigate, then all the hard work will be for naught.

Just like you said, people are looking for information. Information access is easier than ever before. I know that if my site doesn’t have the information people seek, or if I make it too difficult for people to get to that information, they will move on.

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