How Flash Websites Can Be Like Cologne
What does wearing cologne have to do with web design for businesses?
Read the following 381 words.
Every time you read “cologne” — substitute “Flash”. Here goes:

photo credit: Adriano Agulló
Cologne was invented to cover up bad hygiene or mask a foul stench. Many believe that cologne is an attractor, but it isn’t.
You’re attracted to someone long before you experience their cologne.
Whenever I experience cologne in public, I often wonder:
“What’s this person trying to hide?”
or
“Whew! I bet their B.O. would smell better without the heady cologne!”
If I experience your cologne in public, I will try to escape as quickly as possible. Before I become nauseated.
I write this, because lately, I’ve been exposed to people using too much cologne.
Way too much.
Never, ever use cologne under these two circumstances:
- Don’t use cologne at the gym… or where people will be working hard. While working out on the ellipse machine, a guy starts working out next to me. Within a minute, he starts exuding a sweet-smelling stench. I’m breathing hard, so I have to inhale his sick odor. I get a migraine. I have to leave. If you’re using cologne where people are trying to work hard and fast, hard-working folks will get upset and flee.
- Don’t use cologne on the airplane… or where people can’t easily escape. You’re trapped in a small space with others, so show courtesy. Practice good hygiene. Shower. No one should be forced to sit through an unwanted, lingering cologne stench that never seems to end — even after the ride is over.
If I can smell your cologne, you’re wearing too much. Your cologne is for you alone to enjoy. And maybe someone you are already intimate with. That’s it.
It doesn’t count if you WANT to develop closer relationships! Cologne isn’t going to help you attract! Most likely, cologne overuse actually repels. If you want to attract: try being a good person. Have a sense of humor. Keep yourself clean and comely. Work on telling interesting stories.
These tactics make a much better impression than cologne — no matter how expensive the cologne is!
Don’t force your cologne on others. Remember, you might like the smell of your own cologne — but honestly. No one else wants to experience it.
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