Archive for December, 2008
How would Abbie Hoffman use Social Media?
In the 1960’s and 70’s, Abbie Hoffman was absolutely skilled in getting media attention. In his 1971 publication, Steal This Book, Mr. Hoffman devotes a chapter to getting free or cheap communications.
Today, of course, much of our social media is free or cheap: but many squander its social potential.
photo credit: Kevin Krejci
An iPhone, for [...]
Who Among Us is a Social Media Expert?
I loathe the term “social media expert.” Social media is still in its infancy: who among us can claim to be an expert?
The most anyone can claim at this point is to be a practitioner. Or an enthusiastic student. Or an anthropologist engaged in cultural immersion.
As budgets for ineffective traditional ad campaigns get slashed, many [...]
How to Brand, Hit, and Target Your Social Media Herd
So many marketing terms are dehumanizing or rooted in violence. Think of the origins of each of these words:
Branding – a violent act committed upon cattle.
Hits – a violent act committed with fists.
Targets – the victims of a hit.
Campaigns – a series of military battles.
photo credit: Brian Forbes
For years, the mass marketing approach uses [...]
