Who Do You Trust? People or Corporations?
When you’re interested in buying something online, you become an information junkie!
But where are savvy internet shoppers going to search for purchasing information? Google — or Twitter?
This 3+ minute video explains an important social media trend for customers and companies. You may not be searching for product information and reviews at Twitter yet — but many people are. And many people will.
It’s all about trust. What does your gut tell you: to trust interactive, social comments from real people and friends– or static corporate promotional content that you find on web sites?
I posed this question on Twitter and FaceBook. Specifically, I asked, “Are you more likely to ask Google or Twitter when you’re looking for purchasing information?”
Not surprisingly, those who are not active on Twitter answered “Google!”
What about you? Where do you turn when you look for online purchasing information? Where do your customers and prospects look for information? (Are you there?)
And what will the future hold?
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I definitely go to Twitter first. I trust the people that I have a connection with. They contain a lot of value and are from all over. So I usually go to them first then I think Google.
I am @jfavreau on Twitter.