Comments on: Listen Until It Hurts. And Beyond! http://battractive.com/blog/2009/05/08/social-media-monitoring-strategy/ Stand By Your Friends. Tue, 02 Mar 2010 21:00:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Laura Bergells http://battractive.com/blog/2009/05/08/social-media-monitoring-strategy/comment-page-1/#comment-17107 Laura Bergells Wed, 27 May 2009 19:01:55 +0000 http://battractive.com/blog/?p=752#comment-17107 Hi Ed. Thanks for your kind comments! Steve: thanks for dropping by. Of course, I'm biased -- but I believe that social media literacy is a must for every person in the organization. It's not a tech thing; it's not a marketing thing -- social media has opened up lines of communication for everyone, everywhere. Social media will become embedded in every department of the organization. I'm with you: embrace the mistakes, learn from them. Hi Ed. Thanks for your kind comments!

Steve: thanks for dropping by. Of course, I’m biased — but I believe that social media literacy is a must for every person in the organization.

It’s not a tech thing; it’s not a marketing thing — social media has opened up lines of communication for everyone, everywhere.

Social media will become embedded in every department of the organization.

I’m with you: embrace the mistakes, learn from them.

]]> By: Steve Arrowood http://battractive.com/blog/2009/05/08/social-media-monitoring-strategy/comment-page-1/#comment-17105 Steve Arrowood Wed, 27 May 2009 18:01:35 +0000 http://battractive.com/blog/?p=752#comment-17105 A company I worked with came down on their programs department extremely hard because a blog post the programs department wrote offended a sensitive client. The exec's order was to delete the blog post while they scolded the programs department's narrow vision. I found this sad, as the young programs department were the only ones there who were striving to give the company a wider vision via blogging and other social media. They were learning, and mistakes were bound to occur. The seasoned execs and sales staff barely understood social media. It can be tricky when there are very different levels of understanding about social media within a company. It can be generational, and sometimes the ones who have lower understanding are the ones making the decisions. If they don't get it, they don't focus on it. Your point on listening first is also great advice to follow within the company itself. A company I worked with came down on their programs department extremely hard because a blog post the programs department wrote offended a sensitive client. The exec’s order was to delete the blog post while they scolded the programs department’s narrow vision.

I found this sad, as the young programs department were the only ones there who were striving to give the company a wider vision via blogging and other social media. They were learning, and mistakes were bound to occur. The seasoned execs and sales staff barely understood social media.

It can be tricky when there are very different levels of understanding about social media within a company. It can be generational, and sometimes the ones who have lower understanding are the ones making the decisions. If they don’t get it, they don’t focus on it.

Your point on listening first is also great advice to follow within the company itself.

]]> By: edward boches http://battractive.com/blog/2009/05/08/social-media-monitoring-strategy/comment-page-1/#comment-17098 edward boches Tue, 19 May 2009 13:17:33 +0000 http://battractive.com/blog/?p=752#comment-17098 Wise advice. Sometimes hard for brands that want instant results or that think social media is a free way to get message out there. It's astonishing what can be learned by listening and how many answers are already there for the plucking. Wise advice. Sometimes hard for brands that want instant results or that think social media is a free way to get message out there. It’s astonishing what can be learned by listening and how many answers are already there for the plucking.

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