Author Archive
When you don’t need more web traffic…
People ask me about “traffic” all the time. As in:
“Laura, how do I get more web traffic?”
Somewhere, somehow, some folks seem to have forgotten that traffic is undesirable!
Sometimes, lots of traffic is stinky, smelly, and annoying!
photo credit: SignalPAD
Don’t get caught in traffic! There are about a zillion attraction and marketing tactics that can lead […]
Watch the Rise and Fall of Blog Subscribers
The Rise and Fall of Blog Subscribers. Do you use Feedburner to burn your blog’s RSS feeds? That’s no surprise. Many blogs do — and with little wonder. Feedburner integrates so many useful tracking, marketing, and optimization tools — it’s almost ridiculous to blog and NOT use Feedburner!
When you’re in your Feedburner console, it’s easy […]
Using LinkedIn Answers for Business Development
What is an effective way to use the LinkedIn “Answers” feature? Resume and connections are an important part of LinkedIn. However, “LinkedIn Answers” is a powerful, yet often under-utilized feature of the popular professional networking site.
In this brief interview, Grand Rapids-based marketing expert Jay Hidalgo focuses on how he uses “LinkedIn Answers” for business development. […]
Social Media Fun With Wordle
Entering your speech notes into Wordle can create a relevant Welcome slide for your next PowerPoint presentation.
I’m working on a presentation about Social Media, so I enter in my introductory notes. Here’s what Wordle delivered –
Fun Stuff! If you were greeted with this slide upon entering a meeting, would you have clue about what the […]
Grand Rapids Businesses: Give Social Media a Chance!
All we are saying is, “Give Social Media a Chance!”
Give it a good three months — June, July, and August lay before you.
So why not make this your summer of social media love?
photo credit: Phillie Casablanca
How to start. Whether you live in Grand Rapids, Michigan or Bombay, India — start by find, reading, and […]
Grand Rapids Blogs for Businesses
Over the past month, two folks offered me this challenge statement:
“Name a Grand Rapids business that has an active and thriving blog!”
Of course, I brightly answer, “Me! And I know a ton of local Realtors with blogs…”
But this is dismissed. I’m a writer and a sole proprietor. Realtors, too, are dismissed.
“No, no. Not individuals. Major, […]
Stop email attachment abuse!
I love my friends and family dearly. And I really like receiving funny emails and jokes from them. It shows they are thinking of me! They want to stay in touch!
But I run a business, and sometimes an email with a 10mg video attachment of sweet Aunt Sally’s cat can prevent me from getting fast […]
Internet Marketing: Grand Rapids meets Hollywood…
For the past few years, at least one of my websites comes up in the top ten at Google Local Search for the phrases “internet marketing Grand Rapids” or “web marketing Grand Rapids”. Take my Maniactive.com blog, for instance:
Now, this is a good thing. After all, I specialize in internet marketing. And I work in […]
Why Hashtags at Twitter?
Hash is in the air!
Not only did I enjoy “Hippy Hash” at a local diner recently, I also discovered the joys of using hashtags at Twitter.
photo credit: ninjapoodles
What the? Why Hashtags?
Hashtags are a joyous way to track only certain Twitter posts. For example, if you’re at a conference, you might want to use a […]
How One Executive Recruiter Uses LinkedIn…
Last week, I chatted with quite a few folks who use LinkedIn, the online networking tool.
Funny thing: the salespeople I talked to love it for making connections into target companies — but they couldn’t see how it would be helpful for anyone else! Then, I got the same story from two entrepreneurs, who also use […]
