Author Archive
Beta Test PowerPoint 2007
Microsoft announced yesterday that there will be yet another delay in releasing Office 2007 — which of course, includes the new version of PowerPoint. With so many delay announcements under their corporate belts, one suspects that Microsoft will roll out an end product that will be nothing short of revolutionary. Early Beta testers have praised […]
Google Adwords Tutorials
Learn more about advertising with Google Adwords with a series of online, free video tutorials produced and hosted by the makers of Adwords.
Google hosts an excellent series of online Adwords tutorials. Even if you’re an adwords advertising expert, spending a few minutes watching these videos can help you to better understand online advertising (what works, […]
Don’t Sweat Your Logo…
Here’s another marketing secret that ad agencies don’t want you to know: if you’re starting a small business, the last thing you should be worried about is developing your logo or creating a brochure.
Those marketing activities can wait. Pretty marketing pieces…like fancy brochures and logos…don’t help a new business sell its products or services.
Truth is, […]
Another Overture Tool to Love…
This easy to use, free online tool not only shows you what the current bids and positioning are at Overture (the ad delivery system for Yahoo!, and other popular search engines) — it also shows you the number of searches delivered for each term in a recent one month period.
Very quick, very fast and easy-to-consume […]
This Headline Caught My Eye…
Gotta love the Associated Press. Check out this headline:Katrina Leaves La. Budget in Worser Shape - Yahoo! News
Just when you thought it couldn’t get any “worser”….
Imaginative Art
Last year, I wrote compelling copy with an attention-grabbing headline for a client’s direct mail postcard campaign. However, when the client’s designer got his hands on my copy for the first card, he put my headline over a photographic cliche.
You know the photo: two middle-aged white guys with their manicured paws firmly clasped in a […]
Exporting Out…
One of the problems I have with Blogger….exporting old posts requires a series of ungainly hacks. I’m in the middle of one right now.
So if today’s blog loses its characteristic look and feel, it’s because I’m hacking away.
Listless part 2
I gained some insight into why being listless works so well for getting important stuff accomplished in this cartoon.
Listless…
When a friend asked what I did over the long holiday weekend, I said,
“Nothing much. You know. I had a nice time, but didn’t do much.”
And when I said it, I really thought I was telling her the truth.
Turns out, I lied.
When I went back and actually did a laundry list of all the stuff […]
Change the conversation
Seth Godin points out in this blog post (aptly titled “Shark Attack!”):
You may have the greatest thing ever, but if it doesn’t match a
prevailing worldview in the market where you hope to tell your story, you’re invisible.
Mr. Godin mentions that we’re getting flooded with stories about shark attacks— but that more people in the US […]
