Author Archive

“O” is for “Orwellian”


So I get a note from Yahoo this morning. Here is an excerpt:
“In coordination with our efforts we are requesting that our Publishers join in the effort and re-brand all current and future advertisements to indicate Yahoo! Search Marketing , Yahoo! Sponsored Search, or Yahoo! Search Marketing, formally Overture. The Yahoo! Search Marketing affiliate program […]


ReBrand This.


A few hours after I post my podcast/rant on SEO, I get an email from Yahoo! Here’s an excerpt:
“Overture was re-branded as Yahoo! Search Marketing, bringing together our sponsored search offerings and Yahoo!’s listings submit products under this new banner. Through Yahoo! Search Marketing, advertisers of all sizes will enjoy convenient access to the industry’s […]


Feeling Good About Mailing Taxes…


Today is tax day — and I need to feel good about paying taxes, so I used the cute little “I Love You” stamps to send in my checks and forms to the IRS. It’s one small thing I can do to spread cheer while I do something I don’t particularly like to do.
Why do […]


Worthwhile reading…


Curt Rosengren, a passionate writer for Worthwhile Magazine contacted me today about “generating ideas by the ton“.
Specifically, Worthwhile Magazine is looking for ideas that will put them over “the tipping point.” (The tipping point is a reference to “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell.)
From the “About Us” […]


Yahoo! Buzz Index - Buzz Log - The Popularity of Podcasting


Yahoo! Buzz Index - Buzz Log - The Popularity of Podcasting